Used For

• +**Manual Excel reporting eating 15-20 hours per week** → Auto-syncing dashboards that update every 15 minutes, cut reporting time to 2 hours
• +**Sales team waiting 2 days for pipeline reports** → Real-time revenue tracking and KPI alerts sent straight to Slack
• +**E-commerce data scattered across Shopify, Google Analytics, and QuickBooks** → Single dashboard showing actual profit, not just revenue
• +Connects 250+ data sources with drag-and-drop widgets - no coding required
• +AI spots anomalies automatically like "sales dropped 23% in Q3 due to region X"

Best For

• >Your marketing team spends 15 hours a week building the same revenue reports in Excel
• >You're a 100-person company drowning in data across 12 different tools with no single source of truth
• >Hit your third quarter-end scramble where half the numbers were wrong and the CEO is asking hard questions

Not For

• -Solo founders or teams under 10 people — free tier caps at 1 dashboard and 10k rows, you'll hit limits immediately
• -Companies over 1,000 employees — lacks enterprise governance and role-based access controls
• -Anyone needing complex SQL joins — timeouts on datasets over 500k rows, built for simple merges

Pairs With

• *Salesforce (to pull pipeline data that actually updates instead of relying on manual exports)
• *Shopify (for e-commerce revenue tracking that includes returns and refunds, not just gross sales)
• *Google Analytics (to merge website traffic with actual sales data for real conversion tracking)
• *Slack (where dashboards send alerts when KPIs hit thresholds so problems don't hide until Monday)
• *QuickBooks (to combine sales dashboards with actual cash flow and profit margins)
• *Zapier (for the 1,000+ integrations Grow doesn't have natively)
• *HubSpot (to track marketing funnel performance from lead to close)

The Catch

• !Free tier's 10k row limit kills it for testing multiple data sources - most people upgrade by day 3
• !High-volume sources like Shopify hit the 1M row limit fast, triggering $500+ yearly overage fees
• !Connecting enterprise databases like Snowflake takes 4+ hours due to schema mapping issues that tutorials skip

Bottom Line

Turns your messy spreadsheet reporting into auto-updating dashboards that won't break when Sarah goes on vacation.