Their Pitch
Automation where it counts. Human when it matters.
Our Take
It's accounting software that handles your books, invoices, and payroll automatically. Think of it as a digital bookkeeper that turns your financial chaos into organized reports without you touching a spreadsheet.
Deep Dive & Reality Check
Used For
- +**Manual payroll taking your entire Saturday** → Auto-runs in under 5 minutes, files taxes automatically, no more penalty nightmares
- +**Chasing invoice payments like a debt collector** → Set up recurring invoices with auto-reminders, track when clients actually open them
- +**Spreadsheet errors costing you $1k in tax penalties** → Everything categorizes automatically, generates reports for your accountant
- +Handles time tracking integration with payroll — hourly employees clock in, payroll calculates automatically
- +Multi-currency invoicing for international clients without exchange rate headaches
Best For
- >You're spending weekends doing payroll taxes and it's killing your soul
- >Chasing invoice payments is eating 10+ hours a month of your life
- >Hit 50+ transactions monthly and Excel is becoming a nightmare
Not For
- -Solo businesses with no employees — you're paying $90+ monthly for payroll features you don't need
- -Companies over 100 employees — lacks the multi-entity complexity you need, time to graduate to NetSuite
- -Anyone wanting simple and cheap — the employee fees and add-ons will double your budget estimate
Pairs With
- *Shopify (syncs sales automatically so you're not manually entering every transaction)
- *Square (imports card payments and fees without double-entry headaches)
- *Excel (where your accountant still wants certain reports exported because old habits die hard)
- *PayPal (connects payment data but you'll still reconcile mismatches monthly)
- *QuickBooks Time (the only time tracking that actually talks to payroll without breaking)
- *Power BI (for executives who want prettier dashboards than QuickBooks' basic reports)
- *Your Bank (direct deposit and bill pay, though setup verification takes 2-3 business days)
The Catch
- !Core payroll has zero time tracking — you'll manually enter hours for hourly staff or pay extra $20/month for QuickBooks Time
- !Bank sync fails about 30% of the time initially and support chat waits are 30+ minutes during busy season
- !The $6 per employee per month adds up fast — 10 employees costs an extra $60 monthly on top of your base plan
Bottom Line
The Microsoft Office of small business accounting — does everything you need, costs more than you want to pay, but switching is painful once you're in.