Used For

• +**Your team wastes 10 hours a week copying contact data between sales and marketing tools** → Everything syncs automatically, one person updates and everyone sees it
• +**Your website looks like 2015 and takes forever to update** → Drag-and-drop builder with hosting included, no developer needed
• +**Support tickets get lost and customers are angry** → AI routes tickets to the right person based on expertise and workload
• +**You're manually sending follow-up emails and half slip through the cracks** → Set up email sequences once, they run automatically based on what people do
• +Active lists that update themselves - create a list of "opened email AND visited pricing page" and it grows without you touching it

Best For

• >Your sales team is losing deals because nobody knows who promised what
• >You're duct-taping 12 different tools together and your CEO wants one dashboard
• >Tired of paying Salesforce prices when you just need basic CRM with decent marketing tools

Not For

• -Teams under 10 people — the free version is great but you'll quickly hit limits that force expensive upgrades
• -Companies that need deep customization — this is plug-and-play, not build-your-own-CRM
• -Anyone already happy with Salesforce — HubSpot's integration with it only works one-way

Pairs With

• *Gmail/Outlook (where all your emails get tracked and logged automatically)
• *Stripe (to actually collect payments since HubSpot Payments is newer and limited)
• *Zoom (for sales calls that get recorded and synced to contact records)
• *Mailchimp (if you started there for email marketing and don't want to migrate everything)
• *Zapier (to connect the random tools HubSpot doesn't integrate with natively)
• *Google Analytics (because HubSpot's website analytics are basic compared to what you're used to)

The Catch

• !The "free" CRM becomes expensive fast - you'll hit contact limits or need Pro features and suddenly you're paying $500+/month
• !Your team will spend 2-3 hours just figuring out field mappings for simple integrations, even non-technical ones
• !Core seats can't access the good sales automation features - you'll need pricier Pro seats or your sales team will revolt

Bottom Line

The free CRM that hooks you, then charges enterprise prices once you need the good stuff.