NoBull SaaS

What does Zendesk do?

Tool: Zendesk

The Tech: Customer Support

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Their Pitch

Deliver beautifully simple service with Zendesk AI Agents.

Our Take

A customer support ticketing system that collects questions from email, chat, and social media into one dashboard. The AI part costs extra and isn't that simple.

Deep Dive & Reality Check

Used For

  • +**Your agents switch between 5 apps per ticket and lose 20 minutes hunting customer history** → Single dashboard shows every email, chat, and phone call this customer ever had
  • +**Customers keep repeating their problem because agents don't see previous conversations** → Full timeline from first contact to current issue, no more "can you explain again?"
  • +**Two agents reply to the same angry customer and make everything worse** → Collision detection locks tickets so only one person responds
  • +Pulls WhatsApp and Facebook messages into proper tickets - no more screenshot chaos in your team chat
  • +AI flags frustrated customers for immediate escalation before they post angry reviews

Best For

  • >Support teams drowning in scattered emails, chats, and social messages with no single view of customer history
  • >E-commerce stores getting crushed by WhatsApp, Facebook, and email support requests flying everywhere
  • >Growing companies where agents keep duplicating work because nobody knows who's handling what

Not For

  • -Teams under 10 agents — you're paying $500+ monthly for features a simple shared inbox could handle
  • -Anyone expecting the sticker price to be the real price — AI costs extra, phone costs extra, everything good costs extra
  • -Companies wanting simple email support — this is built for omnichannel complexity you might not need

Pairs With

  • *Shopify (where customers buy stuff before they need help, integrates to show order history)
  • *Salesforce (for handing off support tickets that turn into sales opportunities)
  • *Slack (where your team complains about Zendesk pricing and celebrates solved tickets)
  • *HubSpot (for marketing context when support tickets reveal bigger customer issues)
  • *Jira (where bug reports from customers become actual development tickets)

The Catch

  • !The AI features they market heavily cost an extra $50-100 per agent monthly and need weeks of tuning to work well
  • !Multi-brand support sounds great but setup is painful — separate views, workflows, and constant context switching
  • !Reddit is full of people complaining about legacy pricing traps and add-ons that double your original quote

Bottom Line

The heavyweight of customer support — handles everything, charges plenty, and gets pricier once you add all the shiny new AI features.