Their Pitch
Focus on outcomes, not admin.
Our Take
It's project management software built for software teams. Works great if you're already fluent in agile-speak, feels like homework if you're not.
Deep Dive & Reality Check
Used For
- +**Your bug reports disappear into email black holes** → Every issue gets tracked, assigned, and actually resolved with full audit trails
- +**Nobody knows what anyone else is working on during standups** → Real-time boards show exactly who's doing what and what's blocking them
- +**Your product roadmap lives in someone's head** → Visual roadmaps with dependencies so you can see when features will actually ship
- +Advanced reporting that shows team velocity and burndown charts - great for impressing stakeholders with data
- +Automation rules that update ticket status when code gets merged - no more manual busywork
Best For
- >Your engineering team is drowning in Slack threads about who's fixing what bug
- >You're managing sprints in spreadsheets and your product manager is having nightmares
- >Your startup hit 20+ developers and sticky notes on the wall aren't cutting it anymore
Not For
- -Teams under 10 people — you're paying $75+ monthly minimum for overkill
- -Non-technical teams who just want simple task lists — the learning curve will crush your soul
- -Anyone wanting plug-and-play simplicity — you'll spend weeks configuring workflows before getting value
Pairs With
- *Confluence (for documentation that your developers will never read but management insists you need)
- *GitHub (where code commits automatically update Jira tickets and close issues)
- *Slack (for notifications about ticket updates and daily standup reminders)
- *Figma (design handoffs get linked to development tickets)
- *PostgreSQL (if you're self-hosting and need a database that won't fall over)
- *Bitbucket (Atlassian's code repos integrate seamlessly with zero setup)
- *Tableau (because Jira's reporting is good but executives want prettier dashboards)
The Catch
- !The $7.50 per user is just the start — add-ons and integrations easily double your costs
- !Your team will spend 2-4 weeks learning agile terminology before they're productive
- !Custom workflows require either technical skills or paying someone who has them
Bottom Line
The gold standard for dev teams that'll make your marketing team question their life choices.