Used For

• +**You see "40% churn after trial" but don't know why** → Track exactly where users get stuck (never used Feature X, submitted 3+ tickets, etc.)
• +**Your team argues whether email campaigns actually work** → See the full journey from email click to purchase to renewal
• +**Support keeps asking "what was this user doing before they complained?"** → Auto-captures their complete activity timeline
• +Real-time alerts when high-value users go quiet - catch churn before it happens
• +Connects to Zendesk/Freshdesk automatically - no coding needed to track support interactions

Best For

• >Your SaaS onboarding is hemorrhaging users and you have no idea where they're dropping off
• >You're flying blind on which features actually lead to upgrades vs cancellations
• >Support tickets keep coming but you can't connect them to user behavior patterns

Not For

• -Solo founders or tiny teams - you'll spend more time analyzing than you have customers to analyze
• -Non-SaaS businesses - this is built for subscription metrics and user journeys, not one-time purchases
• -Anyone wanting plug-and-play insights - you'll need to set up events and properties to get meaningful data

Pairs With

• *Zendesk (automatically pulls in support tickets so you can see which users complain the most)
• *Intercom (where you actually message the users Woopra identifies as churn risks)
• *Stripe (to track subscription changes and connect revenue to user behavior)
• *Slack (where your team gets alerts about users hitting milestones or going quiet)
• *HubSpot (for the marketing campaigns that Woopra proves actually work or don't)
• *Mixpanel (when you outgrow Woopra's free tier and need more advanced analytics)

The Catch

• !Free tier's 90-day data retention kills long-term cohort analysis right when it gets interesting
• !Setting up custom events for subscription changes requires actual code - not as "no-code" as they claim
• !You'll get addicted to tracking everything and spend hours creating segments instead of fixing actual problems

Bottom Line

Finally see who your customers actually are instead of staring at anonymous traffic blobs.