Used For

• +**Your conversion rate sucks but you don't know which step is broken** → See exactly where 80% of users abandon your checkout flow so you can fix the right thing
• +**You're losing users after signup and have no idea why** → Track which features engaged users actually use vs. the ones that churned after one session
• +**You're building features based on the loudest customer complaints** → See what your silent majority actually clicks on and uses daily
• +Tracks events in real-time without writing database queries - just point and click to build funnels
• +Backfills missing data automatically so your reports aren't full of gaps when you forget to track something

Best For

• >Your signup funnel has a 70% drop-off rate and you have no idea where people bail
• >Users download your app but never come back after day one
• >You're making product decisions based on gut feelings instead of actual user behavior

Not For

• -Solo founders without a developer - the setup requires code snippets and SDK integration that'll eat your weekend
• -Teams tracking fewer than 1,000 monthly active users - you're paying for analytics overkill when simple tools would work
• -Companies wanting plug-and-play analytics - this needs ongoing maintenance and someone who understands events vs. pageviews

Pairs With

• *Segment (to collect all your user data in one place before sending it to Mixpanel and everywhere else)
• *Salesforce (to see which marketing campaigns actually convert to paying customers, not just signups)
• *Slack (where your growth team gets notifications about conversion rate changes and celebrates funnel improvements)
• *BigQuery (to store your event data warehouse when Mixpanel's queries aren't flexible enough)
• *Amplitude (what half your team wanted instead, leading to endless 'why didn't we choose that' conversations)
• *Google Tag Manager (to manage tracking codes without bugging developers every time you want to track a new button)

The Catch

• !The free tier cuts off at 20,000 monthly tracked users, and you'll hit that faster than expected if you track everything
• !Event overages add up quick at $0.0002 per event - tracking button clicks on a popular feature can surprise you with extra charges
• !You'll spend the first week arguing with your team about what events to track and what properties actually matter

Bottom Line

Shows you the brutal truth about where users abandon your app, but you'll need a developer to set it up properly.