Used For

• +**Your customer satisfaction surveys disappear into email black holes** → Pop-up surveys catch people right after they buy or use a feature, when they actually remember the experience
• +**You're manually tracking feedback across Intercom, email, and random Google Forms** → Everything flows into one dashboard with automatic sentiment tagging and real-time alerts
• +**Support team finds out about widespread issues from angry Twitter mentions** → Surveys trigger after specific actions, catch problems early, send instant Slack alerts for low scores
• +Behavioral targeting shows surveys only to specific user segments or pages — no survey fatigue for people who just signed up
• +AI generates follow-up questions based on responses and analyzes call transcripts for patterns you'd miss

Best For

• >Your NPS emails get 2% response rates and you're flying blind on customer satisfaction
• >Support tickets are piling up but you don't know which problems are actually widespread
• >You're a product manager who needs to validate features before building them wrong

Not For

• -Teams wanting long-form external surveys — this is built for quick embedded feedback, not comprehensive market research
• -Very small operations under 5 people — you'll hit the 25 free responses quickly and upgrade costs aren't worth it for minimal volume
• -Companies that only need annual NPS campaigns — you're paying for real-time features you won't use

Pairs With

• *HubSpot (where low CSAT scores trigger automatic follow-up workflows and sales alerts)
• *Intercom (to add surveys directly in chat conversations and support tickets)
• *Slack (where your team gets instant notifications when someone gives you a 3/10 rating)
• *Mixpanel (to combine survey sentiment with actual user behavior data and see the full picture)
• *Klaviyo (for sending targeted email surveys to specific customer segments)
• *Google Sheets (where survey data gets exported for custom analysis and reporting)

The Catch

• !The 25 free responses per month sounds generous until you realize that's less than one response per day — active sites will hit this fast
• !You'll spend time setting up behavioral targeting and automation rules, or it's just another survey tool spamming everyone
• !AI analysis is helpful but you still need humans to actually act on the insights — it spots patterns, doesn't fix problems

Bottom Line

Finally, surveys that don't feel like homework — pops up right when customers care enough to answer.