Used For

• +**Your abandoned cart emails get ignored because they're generic** → Klaviyo shows the actual products they left behind and sends at the perfect time
• +**You're blasting the same promotion to 10,000 people and getting 2% opens** → Smart segments hit recent buyers vs window shoppers with different messages
• +**Manually tracking who bought what for follow-up emails** → Automatically sends review requests 7 days after delivery, upsells based on purchase history
• +AI writes and tests 10 different subject lines - finds the winners that boost opens 15-20%
• +Pulls all your Shopify data automatically - no CSV uploads or manual syncing

Best For

• >Your cart abandonment is killing 70% of potential sales
• >You're manually building email lists in spreadsheets for 15 hours a week
• >Tried Mailchimp but your emails land in spam folders

Not For

• -Solo sellers with under 1,000 contacts — you'll hit the limits fast and get forced into expensive upgrades
• -Service businesses or B2B companies — it's built for Shopify stores, not consulting or software sales
• -Anyone wanting simple email newsletters — this is complex automation that requires real setup time

Pairs With

• *Shopify (pulls all your customer and order data automatically - this is where the magic happens)
• *Gorgias (for customer service tickets when people reply to your automated emails asking questions)
• *Triple Whale (for tracking which email campaigns actually drove revenue vs just clicks)
• *Postscript (some people switch here for SMS-only to save 40% on text costs)
• *Google Analytics (to see the full customer journey from email click to purchase)
• *Recharge (for subscription box flows and win-back campaigns for churned subscribers)

The Catch

• !SMS costs add up fast - people report burning $300/month unexpectedly when texts take off
• !Your monthly bill jumps dramatically at contact milestones (250 to 500, then 1K to 10K) with no warning
• !You'll spend 2-4 hours per week tweaking flows or they get stale and performance drops 20%

Bottom Line

The abandoned cart recovery machine that actually works - but you'll pay enterprise prices even as a small store.