NoBull SaaS

What does Rows do?

Tool: Rows

The Tech: AI Spreadsheet

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Their Pitch

The world's smartest AI spreadsheet.

Our Take

It's Google Sheets that automatically pulls live data from your apps and has AI that actually understands what you're asking for.

Deep Dive & Reality Check

Used For

  • +**Manual bank reconciliation eating 5 hours every week** → Auto-sync transactions, AI matches records, down to 30 minutes
  • +**Your BigQuery data lives in a developer dungeon** → Ask "show top revenue by region" in plain English, get charts instantly
  • +**Revenue dashboard built from 6 different CSVs** → Live data from HubSpot, Stripe, and Snowflake updates automatically
  • +Rows Vision extracts invoice line items from PDFs in seconds - no more manual data entry from scanned docs

Best For

  • >Your team spends 15 hours a week copying data between tools and building reports
  • >You need BigQuery insights but nobody on your team speaks SQL
  • >Your investor dashboards are embarrassingly outdated because updating them sucks

Not For

  • -Teams under 10 people — you'll hit the free tier limits immediately and pay $15/user for features you don't need yet
  • -Pure Excel power users who live offline — this is cloud-only and requires internet for everything
  • -Enterprises needing bulletproof security — row-level access controls require workarounds

Pairs With

  • *BigQuery (where your actual data lives but nobody wants to write SQL to get it out)
  • *HubSpot (to pull customer data automatically instead of exporting CSVs weekly)
  • *Notion (where you embed the live dashboards so your team stops asking for updates)
  • *Zapier (to trigger actions when your Rows data hits certain thresholds)
  • *Stripe (for real-time revenue tracking that doesn't require finance team involvement)
  • *Slack (where your automated alerts land when metrics go weird)

The Catch

  • !Free tier caps at 100 rows per table, so you'll upgrade after your second real project
  • !AI gets confused on complex joins about 20% of the time and you'll need to tweak the results
  • !Mobile editing gets sluggish once you hit 10,000+ rows

Bottom Line

Turns your manual CSV hell into automated dashboards that actually stay current.