NoBull SaaS

What does Relevance.ai do?

Tool: Relevance.ai

The Tech: AI Workflow Builder

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Their Pitch

Build teams of AI agents that deliver human-quality work.

Our Take

A drag-and-drop tool for building AI bots that handle sales outreach and research tasks. Think Zapier but the robots actually think.

Deep Dive & Reality Check

Used For

  • +**Manually researching 50 leads per day on LinkedIn takes 6 hours** → AI agent scrapes profiles, enriches data, drafts personalized emails automatically
  • +**Your sales reps spend 20 hours/week on follow-ups instead of closing** → Bot handles outreach sequences, CRM updates, meeting scheduling while you sleep
  • +**Copy-pasting the same research across deals** → AI summarizes competitor info, prep notes, market reports in seconds
  • +Switch between different AI models (GPT, Claude) in the same workflow - no vendor lock-in
  • +Magic Deployment handles all the server stuff - no AWS nightmares or infrastructure babysitting

Best For

  • >Your sales team is manually prospecting hundreds of leads and dying inside
  • >You need AI that connects to your actual tools (HubSpot, Gmail) instead of living in a chat window
  • >Non-technical team wants custom automation without hiring developers

Not For

  • -Solo freelancers or tiny teams — credit-based pricing gets expensive fast for sporadic use
  • -Companies wanting flat monthly fees — usage spikes mean surprise bills when your bot goes ham on lead research
  • -Teams needing heavy customization — you'll hit the drag-and-drop wall pretty quick

Pairs With

  • *HubSpot (where your AI bot creates contacts, updates deal stages, and logs all the activities it's doing)
  • *Gmail (for actually sending those personalized emails the bot drafted)
  • *LinkedIn Sales Navigator (to feed fresh prospect data into your automation)
  • *Notion (where the AI dumps research summaries and call prep notes)
  • *Slack (to get pinged when hot leads respond or something breaks)
  • *PostgreSQL (to store all that enriched lead data the AI keeps collecting)

The Catch

  • !Credits burn through way faster than expected — one sales campaign researching 100 leads can eat your monthly allowance
  • !Learning curve is steeper than marketed — templates work in 30 minutes, custom workflows take weeks to master
  • !You'll become the 'AI workflow person' whether you want to or not

Bottom Line

You'll build a sales bot in 30 minutes that works 24/7, but those credits burn faster than your startup runway.