Used For

• +**You're manually sending "thanks for signing up" emails to 500 people** → Welcome series runs automatically, saves 5 hours/week of copy-paste hell
• +**Cart abandoners disappear into the void and take your revenue with them** → Automated reminders recover 15-25% of lost sales without you lifting a finger
• +**Your email blasts get 8% open rates because you're spraying everyone** → Smart segments hit 25-35% opens by only emailing people who care
• +Drag-and-drop builder means no coding - your intern can design emails that don't look like 1998
• +AI optimizer scans your subject lines and tells you why they suck before you hit send

Best For

• >Manual newsletters are eating 10+ hours of your week
• >Your cart abandonment emails are just you crying into Google Sheets
• >You need automations but Klaviyo costs more than your rent

Not For

• -Enterprise teams needing advanced behavioral triggers — this stops at basic opens and clicks
• -Anyone sending 100k+ emails monthly — deliverability issues kick in without expensive tiers
• -Teams wanting sophisticated multi-channel automation — you're stuck with email-only flows

Pairs With

• *Shopify (syncs customers and products so your abandoned cart emails know what they actually left behind)
• *Google Analytics (to see which email campaigns actually drive sales vs just clicks)
• *Canva (because Mailchimp's image editor makes everything look like clipart from 2003)
• *Zapier (to connect the dots Mailchimp can't — like adding email subscribers to your CRM)
• *QuickBooks (tracks which email campaigns actually made you money)
• *Instagram (to pull your social posts into email campaigns when you're out of content ideas)

The Catch

• !Free tier hits a wall fast — 1,000 sends sounds generous until your 400-person list opens emails and you're rationing sends
• !Pricing jumps hurt — hit 5,000 contacts and your bill can double overnight with zero warning
• !Mobile app is basically useless — you'll waste hours trying to edit campaigns on your phone

Bottom Line

The Toyota Camry of email tools — reliable, affordable, gets the job done without making you feel stupid.