Used For

• +**Your Instagram engagement dropped 40% because posts look amateur** → Professional-looking graphics in 15 minutes instead of hiring designers or learning Photoshop
• +**You're paying $2k/month for basic social media graphics** → Teams create their own branded content, cut design costs by 80%
• +**PowerPoint presentations are soul-crushingly ugly** → Animated slides with consistent fonts and colors that don't make audiences cringe
• +One-click background removal — no fiddling with magic wand tools or green screens
• +AI generates custom images from text prompts when stock photos look too stock-photo-ish

Best For

• >Your social posts look like they were made by a caffeinated intern in 2008
• >Small business drowning $500/month paying freelancers for basic graphics
• >Teachers tired of boring slides putting students to sleep

Not For

• -Professional designers who need pixel-perfect control — this is Fisher-Price for real design work
• -Companies over 500 people — the enterprise features are surprisingly weak for something this popular
• -Anyone doing serious print work — exports often need tweaking and colors shift

Pairs With

• *Google Workspace (import docs and presentations, export back to Drive)
• *Instagram (direct posting so you don't have to download then re-upload)
• *Slack (where team members share design drafts and argue about font choices)
• *Mailchimp (for email headers that don't look like they're from 1999)
• *WordPress (featured images and blog graphics that match your brand)
• *Zoom (custom backgrounds and presentation slides that don't embarrass you)

The Catch

• !Free tier is basically a demo — you'll need Pro ($15/month) after your second design for background removal and decent exports
• !610k templates sounds great until you spend 20 minutes scrolling through wedding invitations looking for a simple logo template
• !Mobile app crashes on complex designs, so don't plan on editing your masterpiece during your commute

Bottom Line

The training wheels for graphic design — gets you 80% there in 10 minutes, but you'll hit the template ceiling fast.