Their Pitch
Your buyers hate AI cold email. They won't hate Ora's.
Our Take
It's an AI writing coach that sits in your email and scores your sales messages before you send them. Like Grammarly, but it's judging your cold outreach game instead of your grammar.
Deep Dive & Reality Check
Used For
- +**Your cold emails sound like a ChatGPT bot wrote them** → AI analyzes 2 billion emails to suggest what actually gets replies
- +**You're personalizing emails by mentioning their company name and calling it a day** → Pulls real talking points from LinkedIn and recent news automatically
- +**Your sales manager has no idea why some reps get replies and others don't** → Team dashboard shows who's writing good subject lines vs who needs help
- +Scores emails 1-100 in real-time - no more guessing if your message sounds desperate
- +Matches the prospect's communication style so you don't sound like a corporate zombie
Best For
- >Your cold emails get 2% reply rates and your manager is asking uncomfortable questions
- >New sales reps who sound like robots when they write to prospects
- >Sales teams where everyone writes differently and nothing sounds consistent
Not For
- -Solo founders or tiny teams under 5 people — you're paying team prices when you could just learn to write better
- -Anyone doing customer support or marketing emails — this is built specifically for sales outreach
- -Teams that barely send emails — the coaching is wasted if you're not doing volume outreach
Pairs With
- *Salesforce (where your prospect data lives and deals get tracked after emails work)
- *Outreach or Salesloft (for sequence automation - Lavender just makes each email better)
- *LinkedIn Sales Navigator (to find prospects that Lavender then helps you write to)
- *HubSpot (syncs contact info so the personalization engine has something to work with)
- *Slack (where your team celebrates reply rate improvements and shares email tips)
The Catch
- !Pricing isn't public, which usually means it's expensive and they want to 'talk about your needs'
- !Your reps might become dependent on AI scoring instead of learning what good emails actually look like
- !Another tool to check before sending — some people will find the constant feedback annoying
Bottom Line
Your AI wingman that stops you from sending cringe sales emails that get ignored.