NoBull SaaS

What does Kustomer do?

Tool: Kustomer

The Tech: Customer Support

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Their Pitch

Unleash the power of data + AI + humans

Our Take

It's a customer service platform that actually handles most tickets automatically with AI, so your human agents aren't drowning in "where's my order" messages all day.

Deep Dive & Reality Check

Used For

  • +**Your agents spend 10 minutes per ticket hunting through order history and past conversations** → Everything shows up in one timeline view, cutting lookup time to zero
  • +**You're getting crushed by repetitive "where's my order" and return requests** → AI handles these automatically 24/7, freeing agents for complex problems
  • +**Tickets from Instagram DMs and emails are falling through the cracks** → All channels flow into one inbox with smart routing based on urgency
  • +Data Explorer lets you ask "why is our satisfaction score dropping" in plain English instead of building reports
  • +AI writes draft responses that actually sound like your brand voice, not generic chatbot speak

Best For

  • >E-commerce teams drowning in order status and return requests across email, chat, and social
  • >Support managers tired of agents juggling 5 different apps to see customer history
  • >Growing companies where ticket volume just hit the "we need AI or we're screwed" point

Not For

  • -Small teams under 20 agents — you'll pay enterprise prices for AI capacity you don't need
  • -Anyone happy with their current helpdesk — the AI only works if you migrate everything to Kustomer
  • -Companies wanting quick setup — expect 1-2 weeks of migration pain and workflow rebuilding

Pairs With

  • *Shopify (where order data gets pulled automatically so AI knows what customers are asking about)
  • *Salesforce (to sync customer data and revenue context for VIP routing)
  • *Slack (where agents get pinged about escalated tickets that need human attention)
  • *Zendesk (what you're probably migrating from, with all the data export headaches that involves)
  • *Meta Business (to pull in Instagram and Facebook messages without manual checking)
  • *Mailchimp (for email campaign context when customers ask about promotions they received)

The Catch

  • !You can't use the AI without switching your entire helpdesk — no gradual migration or keeping your existing setup
  • !Each communication channel needs separate macro customization, so your SMS replies need to be rewritten shorter
  • !The quoted price is just the start — API overages kick in fast if your automations get trigger-happy

Bottom Line

The AI actually works — handles 60-70% of routine tickets without humans, but you're stuck migrating your entire helpdesk to get it.