NoBull SaaS

What does GoCardless do?

Tool: GoCardless

The Tech: Payment Processing

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Their Pitch

The easy way to get paid.

Our Take

A Direct Debit system that pulls money straight from customers' bank accounts instead of dealing with card declines. Your subscription churn drops because banks don't randomly expire like credit cards do.

Deep Dive & Reality Check

Used For

  • +**Your Stripe failures hit 20% monthly and you're hemorrhaging revenue** → Direct bank pulls succeed 97% of the time, no more expired card nonsense
  • +**You're spending 15 hours a week chasing failed subscription payments** → Automated retries handle it, drops to 2 hours of actual work
  • +**Card fees are eating 3% of every transaction** → Bank transfers cost under 1%, keeps more money in your pocket
  • +Connects directly to Xero and QuickBooks - payments sync automatically without manual data entry
  • +Handles different countries' banking systems - SEPA in Europe, ACH in US, Bacs in UK all work the same way

Best For

  • >Your card payment failures are killing cashflow and you're spending 10+ hours a week chasing people
  • >You're a subscription business tired of losing customers to expired credit cards
  • >UK or EU company that needs reliable recurring payments without Stripe's card drama

Not For

  • -Solo freelancers or tiny businesses under 500 payments per year — the £20/month minimum makes no sense for your volume
  • -US-only businesses doing mostly one-off payments — setup costs per customer add up fast without recurring revenue
  • -Anyone needing instant payments — bank transfers take 3-7 days and there's no way around it

Pairs With

  • *Xero (where your accounting lives and payments sync automatically so you stop doing manual reconciliation)
  • *Stripe (for one-off payments and international cards while GoCardless handles your recurring UK/EU customers)
  • *Shopify (to offer bank payment options at checkout alongside the usual card processing)
  • *QuickBooks (syncs payment data so your bookkeeper stops asking where money came from)
  • *Salesforce (triggers payment collection when deals close instead of manual invoice chasing)
  • *Slack (gets notifications when payments fail so you can actually do something about it)

The Catch

  • !Bank account verification takes 3-5 days per customer, which kills onboarding momentum compared to instant card signups
  • !US support is slower than UK - expect 24-48 hour response times and weekend radio silence
  • !The £20/month starter fee plus transaction costs mean you need decent volume or you're better off with Stripe's free tier

Bottom Line

Turns subscription billing from a weekly nightmare of failed payments into something that actually works.