Their Pitch
Your business supercharged.
Our Take
It's cloud accounting software that handles invoicing, expense tracking, and bank reconciliation automatically. Basically QuickBooks but it doesn't crash and works on your phone.
Deep Dive & Reality Check
Used For
- +**Your bank statements don't match your records and you're spending weekends playing detective** → Xero connects to your bank, matches transactions automatically, cuts reconciliation from hours to minutes
- +**Clients pay whenever they feel like it because your invoices get buried** → Automated payment reminders and real-time tracking, users report cutting late payments from 30% to 5%
- +**You're using Excel for everything and your accountant charges extra to fix your mess** → Clean reports and tax-ready data, people save $5k/year in accounting fees
- +Handles multi-currency invoicing without you doing exchange rate math in your head
- +Mobile expense claims - snap receipt photos, reimburse instantly instead of shoebox archaeology
Best For
- >Manual bank reconciliation is eating 10+ hours of your week
- >You're losing money because invoices disappear into email black holes
- >Tax time makes you want to fake your own death
Not For
- -Companies over 50 employees — payroll limits and lack of advanced features will bite you
- -Teams under 5 people who just need basic invoicing — you're paying for multi-user features you won't use
- -Inventory-heavy businesses — stock tracking is buggy and will overstate your inventory by 15%
Pairs With
- *Stripe (processes payments that auto-sync to Xero so you don't manually enter every transaction)
- *HubDoc (scans receipts and pushes data to Xero, saving 2+ hours of manual entry weekly)
- *PayPal (another payment sync because clients pay however they want)
- *Gusto (handles US payroll properly since Xero's payroll is basic)
- *Avalara (calculates sales tax automatically for $20+/month because tax rules are insane)
- *Google Workspace (where your invoices and reports actually get emailed from)
The Catch
- !The $20 starter plan's 20-invoice limit hits fast if you have 25+ clients, forcing unwanted upgrades
- !Bank feeds lag 1-2 days for smaller banks, causing month-end headaches when you need current numbers
- !Payroll is extra in most regions ($5-10/month more), plus annual price hikes of 10-15% are normal
Bottom Line
Turns your spreadsheet chaos into actual bookkeeping without hiring an accountant (or becoming one).