Their Pitch
Go to market with unique data — and the ability to act on it.
Our Take
A no-code platform that automatically finds emails, company info, and job changes from 100+ sources, then triggers personalized outreach. The "unique data" is just paying to check multiple providers until one works.
Deep Dive & Reality Check
Used For
- +**Your sales reps tab between Apollo, ZoomInfo, and Clearbit to find one working email** → Clay checks all providers automatically until it finds the best match
- +**You're missing hot prospects because nobody caught their job change for 3 weeks** → Get real-time alerts when contacts move companies or get promoted
- +**CRM data is 60% stale and deals are dying from bad contact info** → Automated workflows keep records fresh and trigger outreach sequences
- +Waterfall enrichment checks 5+ data sources in sequence - no more "email not found" dead ends
- +AI agents write personalized emails based on prospect's LinkedIn, company news, and tech stack in seconds
Best For
- >Your SDRs are drowning in manual prospecting across multiple tools
- >You need alerts when prospects get promoted or companies get funding
- >RevOps team spending 20+ hours weekly on CRM data hygiene
Not For
- -Solo founders or teams under 10 people — credit-based pricing burns through budget fast on small volumes
- -Anyone wanting plug-and-play simplicity — has a 2-4 week learning curve even for "no-code"
- -Companies without dedicated RevOps or sales ops — you'll waste credits on misconfigured workflows
Pairs With
- *Salesforce (where Clay pushes enriched data and triggers opportunity workflows)
- *HubSpot (for lead scoring and automated email sequences based on Clay's signals)
- *Slack (where your team gets pinged about hot prospects who just got funding)
- *Apollo (as a fallback data source when Clay's waterfall needs another provider)
- *Gong (to give Clay's AI agents context from actual sales calls for better personalization)
- *Google Sheets (where you'll inevitably export data to double-check Clay's logic)
- *Zapier (to connect Clay signals to tools that don't have native integrations)
The Catch
- !Credits burn fast if you mess up workflows — one wrong bulk enrichment can cost you hundreds in minutes
- !"No-code" still requires spreadsheet logic skills and lots of trial-and-error to avoid credit waste
- !The sticker price is just the start — premium data sources require separate API keys and additional costs
Bottom Line
Replaces the tab-switching nightmare of checking 12 different tools to find one working email address.