Used For

• +**Your sales manager spends 15 hours/week manually reviewing call notes** → Gong auto-summarizes every conversation, saves 12 hours/week and spots patterns humans miss
• +**Reps talk 70% of the call and kill close rates** → Shows exact talk-to-listen ratios so you can coach on shutting up and listening
• +**Lost deals with no clue what went wrong** → AI flags risk signals like pricing objections or low buyer engagement before deals die
• +Records across Zoom, Teams, phone calls - one place to find any conversation from 6 months ago
• +Deal health scoring predicts which opportunities will actually close vs wishful pipeline thinking

Best For

• >Your sales team is losing deals and nobody knows why
• >You have 20+ reps but coaching is just 'try harder' motivational speeches
• >Hit $10M+ revenue and need to stop guessing what actually closes deals

Not For

• -Teams under 20 reps — you're paying $50K+/year for features you'll never use
• -Companies wanting simple call recording — this is enterprise-grade complexity with a learning curve to match
• -Privacy-sensitive industries — constant recording raises compliance flags and creeps people out

Pairs With

• *Salesforce (where Gong pushes call summaries and deal risk scores so reps stop writing terrible notes)
• *HubSpot (syncs conversation data to keep your CRM actually updated with what prospects said)
• *Slack (where managers get alerts about at-risk deals and share coaching clips)
• *Zoom (records automatically via browser extension so reps don't have to remember)
• *Outreach (to see which email sequences actually work based on call feedback)
• *Chorus.ai (what people switch from when they need better AI insights)

The Catch

• !Transcription struggles with accents and noisy calls, missing 20% of keywords that matter
• !The sticker price is just the start — storage overages, integration fees, and add-ons easily double your budget
• !Your team will feel like Big Brother is watching every conversation (because it literally is)

Bottom Line

Records everything, judges everyone, costs a fortune — but actually works if you can afford it.