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What does Baremetrics do?

Tool: Baremetrics

The Tech: Subscription Analytics

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Their Pitch

Insights to grow your subscription business.

Our Take

A subscription analytics dashboard that actually makes sense of your Stripe data. Turns spreadsheet hell into clean dashboards with metrics that matter.

Deep Dive & Reality Check

Used For

  • +**Manual Stripe data pulls eating 10 hours/week** → Auto-synced dashboards cut analysis time to 10 minutes, segmented by plan/geography/cohort
  • +**Churn spikes with no clear cause** → Drill down to see it's all from your $99/month plan users in month 3, not random cancellations
  • +**Revenue forecasts based on gut feelings** → Autopilot mode averages last 3 months and updates monthly predictions automatically
  • +Payment recovery that retries failed charges automatically - reclaims revenue from expired cards without manual follow-up
  • +Cohort tracking shows which signup months have the best retention patterns

Best For

  • >Your team spends 5-10 hours weekly pulling MRR data from Stripe into spreadsheets
  • >Churn is spiking above 7% and you can't figure out why from basic Stripe analytics
  • >You're forecasting revenue in Excel and your predictions are consistently wrong

Not For

  • -Non-subscription businesses or one-time purchase stores — this is built for recurring revenue, not product sales
  • -Multi-channel sellers using PayPal, WooCommerce, or Amazon — limited integrations force manual workarounds
  • -Solo bootstrappers under $10k MRR — you're probably fine with basic Stripe analytics until you hit real scale

Pairs With

  • *Stripe (the main data source that feeds everything - this is basically useless without it)
  • *Intercom (to sync customer data and see who's complaining before they churn)
  • *QuickBooks (for accounting integration so your bookkeeper stops asking for revenue breakdowns)
  • *Recurly (alternative billing processor that also feeds data automatically)
  • *Google Sheets (where you'll still export data for custom analysis Baremetrics can't handle)
  • *Shopify (for subscription box or recurring product businesses)
  • *Slack (where the team gets alerts about churn spikes and revenue milestones)

The Catch

  • !The sticker price starts around $50-100/month but payment recovery and advanced features are separate add-ons
  • !You'll spend 1-2 days learning advanced forecasting and custom segments aren't as "plug and play" as they claim
  • !Completely dependent on Stripe/Recurly data quality — garbage in, garbage dashboards out

Bottom Line

Saves you from drowning in Stripe exports and Excel formulas every month.