NoBull SaaS

What does Recurly do?

Tool: Recurly

The Tech: Subscription Billing

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Their Pitch

Own the subscriber experience.

Our Take

A subscription billing software that stops customers from accidentally canceling when their credit card expires. Also handles the boring stuff like invoicing and retry logic.

Deep Dive & Reality Check

Used For

  • +**15% of your revenue disappears monthly from expired cards** → Auto-updates Visa/Mastercard info before renewals, uses machine learning to retry failed payments at optimal times
  • +**You're spending 20 hours/week manually creating invoices and chasing payments** → Everything runs automatically - invoicing, dunning emails, payment retries
  • +**Your streaming app works globally but billing only works in USD** → Handles 140+ currencies and 18 languages for true global sales
  • +Pauses subscriptions instead of cancellations - customers can temporarily stop paying without losing their account entirely
  • +Connects to app stores and syncs web + mobile subscriptions in one dashboard

Best For

  • >Your subscription business is bleeding money from expired credit cards and failed payments
  • >You're manually chasing customers to update payment info like it's 1995
  • >Hit 10,000+ subscribers and your current billing setup breaks every weekend

Not For

  • -Solo creators or startups under 1,000 subscribers — no free tier and it's overkill for simple monthly charges
  • -Companies wanting transparent pricing — everything requires a demo and custom quote
  • -Teams that want simple Stripe checkout links — this is built for complex usage-based billing across regions

Pairs With

  • *Stripe (as the actual payment processor - Recurly sits on top and adds the smart retry logic)
  • *Salesforce (where your sales team tracks accounts and Recurly syncs billing status)
  • *Zendesk (for customer support when people complain about billing and need payment help)
  • *Apple App Store/Google Play (syncs mobile subscription data with web billing)
  • *Snowflake (where finance teams dump Recurly data for revenue reporting and churn analysis)
  • *Slack (where you get alerts about payment failures and recovery wins)

The Catch

  • !No public pricing means you're going into sales calls blind - expect enterprise-level costs even for mid-market needs
  • !Setup takes 1-2 days for basics but a full week if you want custom webhooks and API integrations
  • !The 700% ROI claims on failed payment recovery come from their own data, not independent verification

Bottom Line

Prevents the 'oops my card expired and I lost half my customers' disaster that kills subscription businesses.