Used For

• +**Your LinkedIn scraping takes 10 hours/week and half the emails bounce** → Filter 100M+ contacts by revenue, job changes, and hiring trends, export verified phone numbers in minutes
• +**You're cold-calling companies randomly hoping someone cares** → Intent signals show which prospects visited your website or searched for your keywords this week
• +**Your spreadsheet of leads is 30% outdated with wrong job titles** → Auto-enrichment fills missing data and alerts you when contacts change companies
• +Buyer intent tracking - know when prospects are researching solutions before your competitors do
• +CRM data cleansing - upload your messy contact lists and get back verified emails, phone numbers, and current job titles

Best For

• >Your sales team wastes 10+ hours a week manually hunting for decision-maker emails that bounce 40% of the time
• >You're closing enterprise deals and need to know when prospects are actively researching competitors
• >Your CRM is full of dead contacts and your reps are calling people who left companies 6 months ago

Not For

• -Startups or teams under 50 people — you're paying $15K+/year for a database that could run your entire marketing budget
• -Anyone wanting simple, cheap lead generation — Apollo or LinkedIn Sales Navigator cost 1/10th as much for basic prospecting
• -Solo salespeople or consultants — the complexity and credit system are built for teams handling 1,000+ leads per month

Pairs With

• *Salesforce (where all those verified contacts actually live and get tracked through your sales process)
• *Outreach (to turn those filtered prospect lists into automated email sequences that don't sound robotic)
• *HubSpot (for marketing campaigns using the intent data, since ZoomInfo finds them but doesn't nurture them)
• *Slack (where your team celebrates hot leads and complains about burning through credits too fast)
• *LinkedIn Sales Navigator (ZoomInfo has better data but LinkedIn is still where you research prospects' recent posts and mutual connections)

The Catch

• !Data accuracy isn't as bulletproof as advertised — users report 10-20% email bounce rates despite 'verified' labels
• !Credit system burns through your allowance fast — export 500 leads and you've used 20% of your monthly credits in week one
• !The sticker shock is real — minimum contracts start around $15K/year and enterprise features like AI Copilot can push you to $50K+

Bottom Line

The Costco of B2B data - everything you need in bulk, but you'll pay enterprise prices even if you just want a few contacts.