Used For

• +**Your sales team updates the same customer info in 4 different systems** → One update in Salesforce automatically syncs to NetSuite, Slack, and your support tool
• +**You're manually exporting reports and emailing them every Monday** → Workato pulls the data, formats it, and sends it automatically while you sleep
• +**Support tickets sit in limbo because nobody knows who should handle what** → Smart routing based on keywords, priority, and team availability happens instantly
• +Handles complex enterprise connectors like SAP and Oracle - the stuff that breaks other automation tools
• +Exposes your automations as reusable connectors that other teams can plug into

Best For

• >Your team is manually copying data between Salesforce and NetSuite for 20 hours a week
• >You've outgrown Zapier but your developers are too busy to build custom integrations
• >You need to connect weird enterprise apps that most automation tools can't handle

Not For

• -Teams under 50 people — you're paying $10K+ per year for automation you could handle with Zapier for $240
• -Anyone wanting plug-and-play simplicity — this requires someone to become the "Workato person" or you'll waste your money
• -Companies on tight budgets — the task-based pricing escalates fast when your automations actually work

Pairs With

• *Salesforce (the CRM that everyone loves to hate but can't escape, needs constant syncing)
• *NetSuite (where your finance team lives and demands real-time data from everywhere else)
• *Slack (where your team gets notifications about new leads, completed workflows, and the occasional error alert)
• *Workday (for HR automations that sync employee data without involving IT every time)
• *Snowflake (where all your synced data eventually lands for reporting and analytics)
• *Zendesk (for support ticket routing and customer data that needs to flow back to sales)
• *AWS S3 (for storing files and data exports that your automations generate)

The Catch

• !Tasks multiply like rabbits — one "simple" sync can burn through 10,000 tasks per month when you factor in error retries and batch processing
• !You'll hit concurrency limits during busy periods, causing your automations to queue up and delay when you need them most
• !Premium connectors for enterprise apps like SAP cost extra, so your real price is often double the initial quote

Bottom Line

Enterprise-grade automation that costs enterprise prices even when you're not enterprise yet.