What does Typeform do?

Tool: Typeform

Their Pitch

Build forms at the drop of a prompt.

A form builder that feels like conversations instead of boring questionnaires. One question at a time, with logic jumps that skip irrelevant stuff.

Deep Dive & Reality Check

+**Your static surveys get abandoned halfway through** → One-at-a-time questions with logic jumps boost completion rates to 40-50%
+**You're manually sorting through 200 messy survey responses every week** → AI sentiment analysis flags negative feedback automatically, routes urgent stuff to your team
+**Your lead magnets collect emails but zero qualifying info** → Interactive quizzes with scoring tell you who's ready to buy vs just browsing
+Logic jumps that actually work - skip irrelevant sections based on previous answers without breaking
+Video embeds with editing tools - no need for separate video hosting or subtitle services

>Your Google Forms get 15% completion rates and you're tired of collecting nothing
>Need lead qualification quizzes that don't feel like tax paperwork
>Marketing team wants engaging surveys but nobody can code

-Anyone doing basic forms with unlimited free responses — Google Forms does the job without the monthly fee
-Teams needing heavy data analysis with crosstabs and advanced stats — you'll outgrow this fast and switch to SurveyMonkey
-High-volume operations over 10,000 responses monthly — the overage fees at $0.10 per response add up brutally fast

*Slack (where your team gets instant notifications about new responses and hot leads)
*HubSpot (to automatically route qualified leads from quizzes straight into your sales pipeline)
*Google Sheets (for auto-exporting responses because the built-in analytics are pretty basic)
*Zapier (to connect with the 5,000+ apps that Typeform doesn't integrate with natively)
*Webhooks (for real-time triggers to custom apps, though you'll need some technical help to set these up)

!The free tier's 100 responses sounds reasonable until one viral post hits that limit in 2 days and forces an immediate upgrade
!Logic jumps get buggy with complex forms — users report having to rebuild from scratch when you hit 20+ branches
!Those AI insights everyone raves about miss nuances in about 20% of responses, so you're still doing manual review

Makes forms that people actually want to fill out, but you'll pay enterprise prices even as a solo founder.