NoBull SaaS

What does Toggl do?

Tool: Toggl

The Tech: Time Tracking

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Their Pitch

Where teams and time tracking data meet

Our Take

It's a timer that tracks exactly how much time you spend on stuff. Start, stop, generate reports - no guessing what you did last Tuesday.

Deep Dive & Reality Check

Used For

  • +**You're guessing hours for invoices and underbilling by 20%** → One-click timers and automatic reports show exactly what you worked
  • +**Manual timesheets in Excel eat 3 hours of your week** → Timer runs in background, syncs across devices, exports ready-to-bill reports
  • +**Your laptop dies and you lose a day's worth of time entries** → Offline tracking saves everything, syncs when you're back online
  • +Pomodoro timer built-in - tracks focused 25-minute sessions without switching apps
  • +Connects to 100+ tools so time gets logged automatically when you work in Asana or Trello

Best For

  • >Freelancers tired of losing money because they forgot to track 3 hours of work
  • >Remote teams where 'I worked 8 hours' means anything from 4 to 12 hours
  • >Agencies billing clients who question every line item on your invoice

Not For

  • -Field teams needing GPS tracking - this is for desk work, not job sites
  • -Companies wanting direct payroll integration - you'll export to CSV then import elsewhere
  • -Large enterprises needing complex role permissions - it's deliberately simple

Pairs With

  • *Asana (where timers auto-start when you work on tasks)
  • *Slack (to get nagged about forgetting to start your timer)
  • *QuickBooks (where you import CSV exports for actual invoicing)
  • *Google Calendar (to auto-copy meeting times as entries)
  • *Trello (via browser extension that adds timer buttons to cards)
  • *Excel (where finance still wants everything exported for 'their' reports)

The Catch

  • !The 'unlimited' free plan caps at 10,000 entries - active teams hit this in 6-12 months
  • !You'll need the $18/month Premium tier for timesheet approvals that actually matter
  • !Background tracking logs everything you do - you manually decide what becomes billable time

Bottom Line

The time tracker that actually works offline and doesn't make you want to throw your laptop out the window.