Used For

• +**Reading through 1000+ survey responses manually takes your team 15 hours per week** → AI categorizes themes and sentiment in 10 minutes, you actually see patterns
• +**Your Google Forms surveys have 20% dropout rates because they're too long** → Skip logic shows only relevant questions, dropouts fall to 5%
• +**You're typing survey questions from scratch every time** → Paste from Google Docs or use AI to build entire surveys in seconds
• +Multilingual surveys in 100+ languages - handles translation and cultural context automatically
• +Multi-survey dashboards that executives can actually read - no more Excel gymnastics

Best For

• >Your team is drowning in manual feedback analysis from customer surveys
• >You need skip logic and branching but Google Forms feels too basic
• >Marketing teams running NPS surveys who want AI to spot sentiment trends automatically

Not For

• -Teams doing fewer than 10 surveys per year — you'll hit the 40-response limit immediately and pay $39/month for occasional use
• -Anyone expecting a truly free option — the free tier caps you at 10 questions and forces upgrades for basic features
• -High-security industries needing HIPAA compliance out of the box — that's an expensive add-on

Pairs With

• *Google Workspace (where you'll paste survey questions from Docs and sync responses to Drive)
• *Mailchimp (to send survey invites to your email lists instead of manual outreach)
• *Salesforce (to sync customer responses back to contact records and trigger follow-ups)
• *Slack (where the team gets notifications about survey completion rates and argues about question wording)
• *HubSpot (for lead qualification surveys that feed directly into your sales pipeline)
• *Excel/Google Sheets (because you'll still export data for custom analysis the AI can't handle)

The Catch

• !The AI analysis misses industry jargon and context - it once categorized 'API failures' as positive feedback
• !Logic branching has mobile preview bugs that'll waste hours of debugging time
• !Response panel costs add up fast at $1-4 per response if you need to buy survey participants

Bottom Line

Turns survey creation from hours of manual work into minutes, but the free version is basically a demo that forces you to upgrade.