Their Pitch
One platform to personalize your entire marketing stack.
Our Take
It's website personalization that connects to your email list. Finally, your popup can know Sarah is already a customer instead of asking her to subscribe again.
Deep Dive & Reality Check
Used For
- +**Your popup shows the same opt-in to new visitors and existing customers** → Website reads their email data and shows relevant CTAs automatically
- +**You're manually tagging quiz responses for 2 hours after each campaign** → Answers sync directly to your email platform as tags and custom fields
- +**Your Facebook ad visitors see generic headlines that don't match their click** → Pages automatically personalize based on ad source and visitor history
- +Swaps headlines, testimonials, and images before the page fully loads - no awkward flickering
- +AI analyzes open-ended survey responses to surface themes like pricing objections across your audience
Best For
- >Your returning customers keep seeing 'Join our newsletter' instead of upgrade offers
- >You're running quizzes but manually copying answers into tags for hours
- >Your ad visitors land on generic pages that don't match what they clicked
Not For
- -Solo creators with under 100 monthly visitors — personalization needs volume to show impact
- -Teams without an email platform like Klaviyo or Mailchimp — the core sync features won't work
- -Developers wanting deep customization — it's point-and-click only, no advanced scripting allowed
Pairs With
- *Klaviyo (where the visitor tags and purchase history live that trigger your website changes)
- *ActiveCampaign (syncs quiz responses as custom fields so your email sequences can branch based on answers)
- *HubSpot (pulls contact data to show different CTAs to leads vs customers)
- *Google Ads (visitors from different ad campaigns see matching landing page headlines)
- *Typeform (for complex surveys that feed data back to your personalization rules)
The Catch
- !You need to add their tracking script to every page you want to personalize
- !Pricing isn't public - you'll have to sit through a demo to get real numbers
- !Relies completely on your email platform for visitor data - if that connection breaks, personalization stops
Bottom Line
Turns your website into a chameleon that changes based on who's looking at it.