Their Pitch
Understand customers and employees. Act when it counts.
Our Take
A survey platform with AI that can actually analyze thousands of responses in seconds instead of making you read them all manually.
Deep Dive & Reality Check
Used For
- +**Manually reviewing thousands of survey comments takes your team days** → AI summarizes themes and sentiment in seconds, highlights the important stuff
- +**Your video user testing sits unwatched because who has 20 hours** → Auto-generates key quotes and themes from hours of footage
- +**Employee feedback gets ignored because it's overwhelming** → Sentiment analysis spots problems automatically and suggests specific actions
- +Handles complex research like pricing tests and market analysis - not just basic polls
- +Connects to your contact center so agents see customer history and emotions during calls
Best For
- >Your team is drowning in customer feedback and nobody has time to analyze it
- >You're manually coding sentiment from employee surveys and it takes forever
- >Your CEO wants data-driven insights but you're stuck making charts in Excel
Not For
- -Small teams under 50 people — you're paying enterprise prices when Google Forms would work fine
- -Anyone wanting something simple — this has a learning curve and you'll need someone to become the Qualtrics admin
- -Budget-conscious startups — hidden costs like response limits and AI add-ons will surprise you
Pairs With
- *Salesforce (to pull customer data for targeted surveys and push insights back to sales teams)
- *Slack (where survey results and AI insights get shared with teams who actually need to act on them)
- *Tableau (because executives want prettier dashboards than Qualtrics' built-in reports)
- *Zendesk (to connect support tickets with customer satisfaction scores)
- *Workday (for employee engagement surveys that HR actually uses for policy changes)
- *Microsoft Teams (where the survey links get distributed to employees who ignore them)
The Catch
- !Response limits hit faster than expected — that "unlimited" tier caps out and overages add up at $0.01-0.05 per response
- !The AI features that make this worth it cost extra on top of your base subscription
- !You'll need 1-2 weeks to learn the advanced stuff like video analysis, it's not as plug-and-play as they make it seem
Bottom Line
The enterprise-grade survey monster that uses AI to turn 10,000 responses into insights instantly, but costs like it.