Their Pitch
Create email marketing, automations, landing pages, signup forms, and websites your audience will love.
Our Take
It's email marketing that won't bankrupt small businesses. The free tier actually works (unlike most freemium traps), and you can send unlimited emails without coding.
Deep Dive & Reality Check
Used For
- +**Manual email timing killing your open rates** → Smart sending and auto-resend to non-openers (one user saw 45% improvement)
- +**Abandoned shopping carts becoming lost revenue** → Automated cart recovery emails with product embeds that actually convert
- +**Guessing what subscribers want** → AI segmentation that predicts engagement from your data instead of spray-and-pray
- +Drag-and-drop email builder - no HTML wrestling required, works on phones automatically
- +Pop-ups and forms with smart triggers - capture emails when people actually want to give them
Best For
- >Your open rates are stuck at 20% and you're sending emails at random times hoping for the best
- >Running an online store and watching customers abandon carts without any follow-up system
- >You're outgrowing free tiers but can't justify $50+/month for email marketing yet
Not For
- -Enterprise teams with 10,000+ subscribers — you'll hit limits and need deeper CRM integration
- -Companies needing complex multi-trigger automation workflows — the basic plan is pretty limited
- -Teams wanting detailed analytics and reporting — the insights are pretty shallow compared to dedicated tools
Pairs With
- *Shopify (auto-imports products and tracks purchases for targeted email campaigns)
- *Zapier (connects MailerLite to your other tools since the native integrations are limited)
- *Stripe (handles payments for digital products you can sell directly through email campaigns)
- *Instagram (embeds posts directly in emails, great for social proof)
- *Google Analytics (tracks what happens after people click your email links)
- *Canva (creates the images MailerLite's templates need to look professional)
The Catch
- !New accounts face 1-2 day approval delays before you can send anything (anti-spam measure that's annoying when you're eager to start)
- !The automation feels restrictive if you're used to complex workflows — you'll need the Advanced plan for multi-trigger sequences
- !Analytics are basic — you get opens/clicks but not much insight beyond that
Bottom Line
Email marketing for people who can't afford Mailchimp's pricing jumps but need more than basic newsletters.