Used For

• +**Your sales team calls everyone instead of the right people** → AI scores leads by conversion likelihood so reps focus on hot prospects, not random names
• +**Free trial users disappear into the void with zero follow-up** → Automatically flags users hitting plan limits or using enterprise features for targeted upsell outreach
• +**Nobody knows when prospects are ready to buy** → Real-time alerts when someone's behavior screams 'ready to purchase' with suggested talking points
• +Routes qualified leads directly into your sales sequences - no manual list-building or CRM hunting
• +Identifies missing contacts in target accounts by analyzing your successful customer patterns

Best For

• >Your SDRs spend 60% of their time chasing leads that never convert
• >You've got thousands of free users but don't know which ones will actually pay
• >Sales and marketing keep fighting about lead quality because nobody has real data

Not For

• -Teams under 50 people with simple sales processes — you're paying $2,000/month to solve a spreadsheet problem
• -Pure services companies without product usage data — the AI needs behavioral signals to work its magic
• -Companies wanting plug-and-play simplicity — building effective scoring models requires understanding your sales process

Pairs With

• *Salesforce (where the lead scores actually show up so reps know who to call first)
• *Outreach (automatically enrolls hot leads into personalized sequences based on their behavior)
• *Amplitude (feeds product usage signals so MadKudu knows when someone's ready to upgrade)
• *Slack (where sales gets pinged when a high-value prospect does something important)
• *HubSpot (alternative CRM integration for companies not on the Salesforce train)
• *Mixpanel (another product analytics source for behavioral scoring)
• *Stripe (billing data helps identify expansion opportunities and payment behavior)

The Catch

• !Starts at $1,999/month which is tough to justify unless you're drowning in unqualified leads
• !Only as good as your data quality — messy CRM and bad product tracking means bad scores
• !The 2,000 leads/month cap on the basic plan gets expensive fast if you're doing high-volume demand generation

Bottom Line

Turns your product usage data into a sales priority list so reps stop wasting time on tire-kickers.