Their Pitch
Stress-free social media management
Our Take
It's a social media dashboard that doesn't make you want to throw your laptop. Actually gets the basics right without drowning you in features you'll never use.
Deep Dive & Reality Check
Used For
- +**You're crafting the same post 5 different ways for 5 platforms** → Build once, customize per platform (Instagram first comment, TikTok carousel), schedule everywhere
- +**Client comments and DMs are scattered across platforms and falling through cracks** → Unified inbox shows everything in one feed with labels for new/urgent messages
- +**Staring at blank screen wondering what to post next** → AI suggests content from trends, RSS feeds, and upcoming events
- +Bulk schedule a month of posts in under an hour - drag and drop on visual calendar instead of platform hopping
- +Asset libraries per client keep logos, brand colors, and photos organized instead of hunting through folders
Best For
- >Your agency is juggling 8 clients and you're manually posting across platforms like it's 2015
- >You're spending more time switching between Facebook, Instagram, and LinkedIn tabs than actually creating content
- >Tried Buffer and Hootsuite but they're either too basic or too overwhelming
Not For
- -Solo creators or freelancers with 1-2 accounts — you're paying for multi-client features you don't need
- -Teams wanting the cheapest option — free tools like Buffer will handle basic scheduling fine
- -Companies needing deep customization or white-label solutions — this is built for simplicity, not infinite flexibility
Pairs With
- *Canva (to design the actual posts since Loomly focuses on scheduling, not creation)
- *Slack (where Loomly sends notifications about post performance and client mentions)
- *Google Drive (to store larger video files and brand assets that don't fit in Loomly's asset library)
- *Hootsuite Insights (if you need deeper analytics than Loomly's basic reporting)
- *Zapier (to connect RSS feeds and trigger automatic posts from your blog or news sources)
The Catch
- !No free tier, just a 15-day trial — you're committing to paid plans from day one
- !Higher-tier features like unlimited client calendars are locked behind pricier plans
- !Platform-specific features (Instagram first comments, TikTok carousels) have a learning curve if you want to use them properly
Bottom Line
The anti-Hootsuite — powerful enough for agencies but won't require a manual to post a tweet.