Their Pitch
The prospecting tool to automate multichannel outreach & actually get replies.
Our Take
It's cold email automation that hits LinkedIn and phones too. The AI personalization is legit, but you're still sending cold emails to strangers.
Deep Dive & Reality Check
Used For
- +**Your cold emails go straight to spam and prospects never see them** → Lemlist gradually warms up your domain across multiple accounts, gets you into inboxes
- +**Manually researching 200 prospects takes your SDR 8 hours** → AI pulls from 450M contacts, generates personalized icebreakers in seconds
- +**Tracking email opens across Gmail, LinkedIn messages, and call logs** → One dashboard shows your entire outreach funnel
- +Multi-step sequences across channels - email fails, automatically tries LinkedIn connection request next
- +A/B tests subject lines and sender names to find what actually gets replies
Best For
- >Your sales team is manually copy-pasting LinkedIn profiles into Gmail and dying inside
- >Hit LinkedIn connection limits and need to spread outreach across email, calls, and social
- >Tried cold email before but everything landed in spam folders
Not For
- -Solo founders or tiny teams — you're paying per seat for features that need multiple people
- -Companies wanting simple email blasts — this is built for complex multi-touch sequences
- -Anyone squeamish about cold outreach — you're still interrupting strangers, just more efficiently
Pairs With
- *HubSpot (where leads go after they reply "interested" to your cold outreach)
- *Salesforce (to track which cold campaigns actually turn into closed deals months later)
- *Calendly (embedded in your email signatures so interested prospects can book meetings immediately)
- *Slack (where your team celebrates the rare cold email that gets a positive reply)
- *ZoomInfo (for additional contact data when Lemlist's database comes up empty)
- *Gmail (multiple accounts needed for the warming process to actually work)
The Catch
- !The 450M contact database sounds huge but expect 60-70% accuracy on emails — you'll still need manual cleanup
- !LinkedIn automation risks getting your personal account flagged if you push too hard on connection requests
- !Per-seat pricing adds up fast for teams — budget 2x what you initially think for a proper setup
Bottom Line
Cold email automation that actually warms up your domain so you don't land in spam — worth it just for that.