NoBull SaaS

What does Lemlist do?

Tool: Lemlist

The Tech: Sales Outreach Automation

Visit site →

Their Pitch

The prospecting tool to automate multichannel outreach & actually get replies.

Our Take

It's cold email automation that hits LinkedIn and phones too. The AI personalization is legit, but you're still sending cold emails to strangers.

Deep Dive & Reality Check

Used For

  • +**Your cold emails go straight to spam and prospects never see them** → Lemlist gradually warms up your domain across multiple accounts, gets you into inboxes
  • +**Manually researching 200 prospects takes your SDR 8 hours** → AI pulls from 450M contacts, generates personalized icebreakers in seconds
  • +**Tracking email opens across Gmail, LinkedIn messages, and call logs** → One dashboard shows your entire outreach funnel
  • +Multi-step sequences across channels - email fails, automatically tries LinkedIn connection request next
  • +A/B tests subject lines and sender names to find what actually gets replies

Best For

  • >Your sales team is manually copy-pasting LinkedIn profiles into Gmail and dying inside
  • >Hit LinkedIn connection limits and need to spread outreach across email, calls, and social
  • >Tried cold email before but everything landed in spam folders

Not For

  • -Solo founders or tiny teams — you're paying per seat for features that need multiple people
  • -Companies wanting simple email blasts — this is built for complex multi-touch sequences
  • -Anyone squeamish about cold outreach — you're still interrupting strangers, just more efficiently

Pairs With

  • *HubSpot (where leads go after they reply "interested" to your cold outreach)
  • *Salesforce (to track which cold campaigns actually turn into closed deals months later)
  • *Calendly (embedded in your email signatures so interested prospects can book meetings immediately)
  • *Slack (where your team celebrates the rare cold email that gets a positive reply)
  • *ZoomInfo (for additional contact data when Lemlist's database comes up empty)
  • *Gmail (multiple accounts needed for the warming process to actually work)

The Catch

  • !The 450M contact database sounds huge but expect 60-70% accuracy on emails — you'll still need manual cleanup
  • !LinkedIn automation risks getting your personal account flagged if you push too hard on connection requests
  • !Per-seat pricing adds up fast for teams — budget 2x what you initially think for a proper setup

Bottom Line

Cold email automation that actually warms up your domain so you don't land in spam — worth it just for that.