Used For

• +**Your Google Analytics shows 1,000 visitors but you don't know who bought what** → Track individual customer journeys from first visit to purchase across all devices
• +**You're running A/B tests but can't tell which version actually drives revenue** → See which test variations lead to paying customers, not just clicks
• +**Cart abandonment emails go to everyone instead of the right people** → Segment customers by exact behavior (viewed pricing, added to cart, started checkout)
• +Cohort analysis shows if users from January retained better than February - pinpoint what changes actually worked
• +Revenue attribution tracks which marketing channels drive customers worth keeping, not just cheap traffic

Best For

• >Your conversion funnel is leaking customers somewhere and you can't figure out where
• >E-commerce team tired of guessing why people abandon carts at checkout
• >SaaS company needs to know which trial users will actually pay

Not For

• -Teams under 20 people with minimal website traffic — you're paying for insights you don't have enough data to generate
• -Companies wanting plug-and-play analytics — requires developer time to set up custom event tracking properly
• -Enterprise teams with dedicated data engineers — you need more customization than this provides

Pairs With

• *Google Analytics (for traffic overview while Kissmetrics handles the person-level stuff)
• *Shopify (to track customer behavior before and after they hit your store)
• *Mailchimp (to send targeted emails to people who abandoned at specific funnel steps)
• *HubSpot (to sync behavioral data with your CRM so sales knows what prospects actually did)
• *Facebook Ads (to see which ad spend turns into actual customers vs just clicks)
• *Stripe (to connect payment data with user behavior patterns)

The Catch

• !No specific pricing listed anywhere - always a red flag that means 'expensive'
• !Requires developer setup for meaningful insights beyond basic page tracking
• !Cloud-only with no data export options if you want to leave

Bottom Line

Finally see which customers are actually worth chasing instead of drowning in meaningless traffic reports.