Used For

• +**Your code reviews happen in email threads and important feedback gets lost** → Pull requests with inline comments and automatic reviewer assignments based on who owns what code
• +**You're manually deploying code and something always breaks on Friday afternoon** → Automated pipelines that test, build, and deploy your code using simple configuration files
• +**Your team wastes time context-switching between Git, issue tracker, and deployment tools** → Everything connects to your existing Jira tickets and Confluence docs
• +AI-powered summaries of code changes - sees what actually changed instead of making you read 500 lines of diffs
• +Scales build resources up to 8x normal CPU and memory when your builds get complex

Best For

• >Your team already lives in Jira and you're tired of switching between 5 different tools
• >Manual deployments keep breaking production at 2am and your DevOps person quit
• >Small dev team that needs private repos but doesn't want to deal with server maintenance

Not For

• -Solo developers or teams under 5 people — you'll hit the free tier limits fast and per-user pricing makes GitHub's free option smarter
• -Teams that don't use other Atlassian tools — you're paying extra for integrations you won't use
• -Anyone wanting the simplest possible setup — this assumes you know Git and are comfortable with configuration files

Pairs With

• *Jira (where your issues live and get automatically linked to code changes)
• *Confluence (for team wikis and documentation that connects to your repos)
• *AWS S3 (where your build artifacts and deployment files actually get stored)
• *Opsgenie (for alerts when your automated deployments inevitably break something)
• *Artifactory (to store your Maven and Docker packages without reinventing the wheel)
• *Bamboo (when Bitbucket's built-in pipelines aren't complex enough for your enterprise setup)

The Catch

• !That 2,000 build minutes on the free tier disappears in about 2 weeks if you're running daily builds
• !You'll need someone who understands Docker basics to set up custom build environments, or you're stuck with their defaults
• !The per-user pricing adds up fast, especially when you factor in overage charges for extra build time

Bottom Line

The natural choice if you live in Atlassian land, but GitHub's probably cheaper if you don't.