Used For

• +**Your email open rates are stuck at 15% because you're blasting everyone** → AI figures out when each person actually checks email and sends at their optimal time
• +**Cart abandoners get the same generic 'come back' email as loyal customers** → Sends different messages based on purchase history and browsing behavior
• +**You're manually creating audience segments in Facebook Ads every week** → Automatically creates and updates ad audiences based on who's actually buying
• +**Website visitors see the same homepage whether they're new or returning** → Shows different content, offers, and products based on their behavior
• +Agent One handles customer service chats without sounding like a robot - actually understands context from their purchase history

Best For

• >Your homepage treats everyone the same and you're bleeding potential customers
• >You're sending the same email blast to cart abandoners and VIP customers
• >Managing 6 different tools for email, SMS, web personalization makes you want to scream

Not For

• -Solo founders or teams under 20 people — you're paying for enterprise-level complexity you don't need
• -Companies wanting simple email marketing — this is built for multi-channel orchestration across web, mobile, and messaging
• -Anyone expecting plug-and-play simplicity — you'll need someone dedicated to managing campaigns and preventing overlap chaos

Pairs With

• *Salesforce (where leads from Insider's behavioral tracking get scored and assigned to reps)
• *Shopify (to actually process the purchases that Insider's personalization drives)
• *Google Analytics (to see if Insider's campaigns are actually moving the revenue needle)
• *Zendesk (for support tickets when Insider's automation goes wrong or customers get confused)
• *Facebook Ads (where Insider's predictive audiences perform better than your manual targeting)
• *Klaviyo (if you need simpler email automation alongside Insider's complex multi-channel stuff)

The Catch

• !You'll need governance rules or your team will create overlapping campaigns that annoy customers instead of converting them
• !The async JavaScript tag is fast, but you still need a developer to set up tracking rules properly
• !No public pricing means you're getting a custom quote — budget for enterprise-level costs even if you're mid-market

Bottom Line

Does the creepy-but-effective personalization that makes customers think you're reading their mind.