NoBull SaaS

What does Guru do?

Tool: Guru

The Tech: Knowledge Management

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Their Pitch

Your AI source of truth.

Our Take

A smart search engine for company knowledge that surfaces info exactly where you work — in Slack, Zendesk, or while browsing. No more hunting through 12 different docs to find that one policy.

Deep Dive & Reality Check

Used For

  • +**Your team wastes 2 hours daily searching through Slack, Google Drive, and that one wiki nobody updates** → Info appears automatically in tools you're already using, search actually works
  • +**Support agents give wrong answers because the knowledge base is from 2022** → Verification system ensures info stays current with scheduled reviews
  • +**New hires bombard everyone with questions that were answered somewhere before** → Bite-sized cards with the exact info they need, no 50-page manual hunting
  • +Browser extension triggers relevant info when you visit certain sites — no more "where did I see that again?"
  • +Analytics show what people are searching for but can't find — spot knowledge gaps before they become problems

Best For

  • >Your support team is giving different answers because nobody knows the latest policy changes
  • >You're losing deals because sales reps can't find pricing sheets while on calls with prospects
  • >Every new hire asks the same 20 questions and your team leads are going insane

Not For

  • -Teams under 20 people — the verification workflows and admin overhead aren't worth it when you can just ask someone
  • -Companies wanting deep, wiki-style documentation — cards are meant for quick answers, not comprehensive guides
  • -Anyone hoping for plug-and-play simplicity — someone needs to own content verification or you'll end up with stale info again

Pairs With

  • *Slack (where cards pop up when someone asks questions and where your team will actually see the knowledge updates)
  • *Zendesk (so support agents get instant answers without leaving the ticket they're working on)
  • *Salesforce (where reps can pull up pricing or competitor info mid-call instead of making prospects wait)
  • *BambooHR (to sync employee data and permissions so people only see what they should)
  • *Zapier (to connect other tools when the built-in integrations don't cover your weird workflow)
  • *Google Drive (where your actual documents live before they become searchable cards)

The Catch

  • !No actual pricing info available anywhere — always a red flag when you have to "contact sales" for basic tier costs
  • !Cards work great for quick facts but fall short for complex processes that need step-by-step walkthroughs
  • !The whole thing falls apart if content owners don't keep up with their verification schedules — you're back to outdated info

Bottom Line

Finally, a search that actually finds the right company info and pops it up where you need it instead of making you hunt.