Their Pitch
GTM analytics you trust, insights that drive revenue—today.
Our Take
A spreadsheet that connects to your business apps like Salesforce and Stripe to pull live data automatically. Think Google Sheets but your revenue numbers update themselves.
Deep Dive & Reality Check
Used For
- +**Your Monday morning ritual of updating the revenue dashboard from 4 different tools** → Live data flows in automatically, dashboards stay current without you touching anything
- +**Finance team asks for pipeline numbers and you spend an hour exporting from Salesforce** → Query live CRM data directly in spreadsheet formulas, get answers in seconds
- +**Board deck preparation means 3 days of data gathering across tools** → Scheduled reports push fresh metrics to Slack and email automatically
- +Visual query builder for non-SQL people - drag and drop instead of learning database commands
- +Embed live dashboards in Notion or anywhere else your team actually works
Best For
- >Your weekly revenue report involves copying numbers from 3 different tools for 2 hours
- >Sales ops team keeps getting asked "what are our real numbers?" because spreadsheets are always outdated
- >You love spreadsheets but hate that they're basically fancy calculators for stale data
Not For
- -Teams working with static files or offline data — this only works with cloud apps and databases
- -Solo founders or tiny teams — you're paying for collaboration features you don't need
- -Companies that prefer code-only analytics — the spreadsheet interface adds overhead if you're already comfortable with SQL tools
Pairs With
- *Salesforce (where your actual customer and deal data lives that you're pulling into spreadsheets)
- *Stripe (for revenue metrics that finance teams obsess over in monthly reports)
- *Slack (where your automated dashboard updates get posted so teams stop asking for numbers)
- *Notion (where you embed the live dashboards so they're not just floating in another tool)
- *HubSpot (another common CRM that feeds data into your revenue spreadsheets)
- *Snowflake (if you're storing data in a proper data warehouse that needs spreadsheet-friendly analysis)
The Catch
- !Pricing is "contact us" which usually means it's not cheap for what you're getting
- !You're completely dependent on data connections — if Salesforce hiccups, your dashboard breaks
- !Still requires someone who understands your data structure, even with the visual builder
Bottom Line
Finally, a spreadsheet that updates itself so you stop copy-pasting data from Salesforce every Monday morning.