Used For

• +**Your email campaigns bounce like a rubber ball** → Clean lists before sending, catch invalid addresses that would hurt deliverability
• +**Bots are signing up with fake emails and messing with your metrics** → Block disposable domains and gibberish addresses at signup
• +**You're manually checking sketchy email addresses one by one** → Bulk verify 500k contacts at once with trust scores
• +Real-time checks at signup - connects to your forms to reject bad emails instantly
• +Hippo Trust Score uses 74 data points to flag risky addresses before they cause problems

Best For

• >Marketing teams tired of 20%+ bounce rates killing their sender reputation
• >Companies getting flooded with fake signups using throwaway emails
• >Sales teams feeding bad email addresses into expensive campaigns

Not For

• -Solo entrepreneurs or tiny teams - starts at $10/month and charges per verification, overkill for small lists
• -Non-technical teams wanting real-time blocking - you'll need a developer to set up the connections
• -Companies expecting miracles - it's email verification, not a magic bullet for all deliverability issues

Pairs With

• *HubSpot (to clean contact lists before launching email campaigns)
• *Mailchimp (to verify subscribers before they join your mailing list)
• *Salesforce (to scrub lead imports so your sales team isn't calling fake contacts)
• *Zapier (to automatically verify emails from form submissions without coding)
• *Webhooks (for developers building custom signup flows that reject bad emails)

The Catch

• !Pay-per-verification pricing can add up fast if you're constantly checking emails
• !Low spam blocking rating from actual users - the real-time protection might not be as bulletproof as advertised
• !'Risky' emails still need manual review - the tool flags problems but you decide what to do about them

Bottom Line

Stops your email campaigns from face-planting with bounces and spam complaints.