Used For

• +**You can't open a US bank account from abroad** → Get EIN, business address, and banking setup without stepping foot in America
• +**Manual bookkeeping eats your weekends** → Auto-syncs Shopify/Stripe data, categorizes expenses, tracks contractor 1099s
• +**Tax prep takes forever with spreadsheets** → Real-time dashboards show profit margins, burn rate, revenue breakdowns
• +Formation via chat instead of legal paperwork - answer questions, get your LLC
• +Connects to payment tools in one click - no wrestling with Stripe tax settings

Best For

• >You're outside the US but need American customers to take you seriously
• >Spending 3+ hours monthly on bookkeeping instead of building your business
• >Your Shopify revenue hit five figures and tax season is approaching fast

Not For

• -US-based founders — you don't need the remote formation angle and can find cheaper local options
• -Anyone wanting custom legal structures — the chat formation is rigid and follows a script
• -Large teams over 50 people — this is built for solo founders and small operations

Pairs With

• *Shopify (where doola auto-syncs your sales data and handles the tax categorization nightmare)
• *Stripe (connects in one click to track payments and calculate fees for accurate profit margins)
• *QuickBooks (for teams that outgrow doola's automation but want to migrate their clean data)
• *Mercury (popular US business bank that doola helps you actually get approved for)
• *Notion (where founders track the business stuff doola can't automate, like product roadmaps)
• *Amazon Seller Central (doola tracks your sales and handles the multi-platform revenue headache)

The Catch

• !Renewal fees are hidden until the end of the formation chat, and they vary wildly by state
• !Customer support is slow and cancellation is deliberately complex according to user reviews
• !The AI advice sounds smart but it's pulling generic responses, not replacing real accounting expertise

Bottom Line

Turns months of US business formation paperwork into a chat conversation, then automates the boring stuff that kills startups.