Used For

• +**Manually pulling weekly reports from Salesforce, Google Analytics, and QuickBooks** → Automated dashboards that update every hour without you touching anything
• +**Your CEO asking 'what are our numbers' and you need 3 days to compile an answer** → Real-time executive dashboards they can check themselves
• +**Data stuck in Snowflake that only your one SQL person can access** → Drag-and-drop queries anyone can build
• +Over 1,000 pre-built connectors - connects to basically every business tool without custom development
• +Low-code app builder lets you create workflows and automations on top of your data

Best For

• >Your executive team wants real-time dashboards but you're stuck copy-pasting from 15 different tools
• >You're paying for Tableau, Zapier, and three other tools when one platform could handle it all
• >Hit the wall with Google Sheets and need something that won't crash on 100k rows

Not For

• -Solo founders or teams under 50 people — the credit consumption adds up fast and you'll pay enterprise prices for basic dashboards
• -Companies wanting simple plug-and-play — this requires someone willing to become a Domo admin or you'll waste money on unused features
• -Anyone hoping for transparent pricing — everything costs credits and you won't know your real monthly bill until you're already using it

Pairs With

• *Snowflake (where your data lives - Domo visualizes it without copying everything and burning credits)
• *Salesforce (Domo makes the reports actually readable instead of looking like spreadsheet vomit)
• *Slack (where Domo sends automated alerts when your KPIs hit thresholds)
• *Google Analytics (feeds web data into your executive dashboards automatically)
• *QuickBooks (financial data flows into the same dashboards as your sales metrics)
• *Tableau (what you'll replace if you want apps and automation, not just pretty charts)
• *Zapier (what you'll replace for data workflows since Domo handles the automation internally)

The Catch

• !The credit system is a black box - data visualization, moving data, and queries all eat credits but there's no clear way to predict your monthly bill
• !You'll need 1-2 weeks to learn the ETL flows despite the 'no-code' marketing, and someone has to monitor credit usage weekly
• !The free 300 credits disappear faster than you think - a few dashboards with real-time data can burn through them in days

Bottom Line

The Swiss Army knife of data platforms - does everything from connecting sources to building apps, which means you'll either love the one-stop shop or hate the credit meter running constantly.