Used For

• +**Your reps waste time calling companies that aren't even buying** → Get alerts when prospects visit your pricing page or research competitors, so you call while they're hot
• +**Marketing blasts generic emails to everyone and wonders why response rates suck** → Auto-personalize websites and emails based on company size, tech stack, and buying signals
• +**You have no idea which marketing touchpoints actually create revenue** → Track the full journey from first ad click to closed deal, rolled up by account
• +AI scores accounts based on intent signals - knows when someone's researching 'cloud security' and visits your site 5 times this week
• +Buying group mapping - identifies all the decision makers at target accounts instead of guessing who matters

Best For

• >Your sales team is chasing garbage leads while hot prospects slip through the cracks
• >Marketing and sales are fighting over data that lives in 12 different tools
• >You're spending six figures on ads but can't prove which campaigns actually close deals

Not For

• -Solo founders or teams under 50 people — you're paying enterprise prices to target accounts you could research on LinkedIn
• -Anyone wanting plug-and-play simplicity — this requires dedicated marketing ops time or you'll drown in configuration options
• -Companies under $10M revenue — the licensing costs will eat your entire marketing budget and then some

Pairs With

• *Salesforce (where all the account data and scoring actually lives, because your reps won't check another dashboard)
• *Marketo (to execute the personalized email campaigns that Demandbase orchestrates)
• *Slack (where your team gets real-time alerts when hot accounts visit your site at 2am)
• *LinkedIn Sales Navigator (for finding the actual humans at target accounts once Demandbase identifies the companies)
• *Gong (to see what your reps are actually saying to these expensive leads)
• *Snowflake (if you're fancy enough to want all this intent data in your data warehouse)

The Catch

• !No public pricing, but forums whisper 'six figures minimum' — the sticker shock is real when you're thinking mid-market budget
• !You'll need someone who becomes the Demandbase admin or hire marketing ops help — this isn't something your junior marketer can figure out in their spare time
• !Depends heavily on your website traffic for intent data — if you're not getting decent inbound traffic, the AI has nothing to work with

Bottom Line

The Rolls-Royce of ABM platforms — does everything beautifully but costs enterprise money even for mid-market dreams.