NoBull SaaS

What does Custify do?

Tool: Custify

The Tech: Customer Success Platform

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Their Pitch

Reduce churn. Revamp onboarding. Raise revenue.

Our Take

It's a dashboard that pulls your customer data from all over the place so you can actually see who's about to cancel. Stops your CS team from living in spreadsheets.

Deep Dive & Reality Check

Used For

  • +**Your team checks 5 different tools to see if a customer is healthy** → One dashboard shows everything - usage, support tickets, billing status, engagement scores
  • +**You find out customers cancelled after they're already gone** → Automated alerts when someone stops using key features or their health score drops
  • +**Onboarding customers get stuck and nobody notices for weeks** → Playbooks automatically create tasks when someone hasn't hit milestones
  • +Connects to HubSpot and pulls in all your CRM data without breaking anything
  • +Health scoring that actually uses your product data instead of guesswork

Best For

  • >Your CS team spends most of their day hunting for data instead of helping customers
  • >You're losing customers and only finding out when they don't renew
  • >Growing past 50 customers and your HubSpot setup isn't cutting it for retention tracking

Not For

  • -Solo founders or tiny teams - you're paying for 3 seats minimum when you need maybe half a person doing CS
  • -Companies with super simple products where you can just email everyone personally
  • -Anyone wanting deep customization - this is the no-code route, not the 'build exactly what you want' route

Pairs With

  • *HubSpot (where all your customer data lives and Custify pulls from)
  • *Slack (where the alerts about at-risk customers actually get your attention)
  • *Segment (to pipe in product usage data so health scores aren't just based on email opens)
  • *Mailchimp or HubSpot Marketing (for the automated email sequences your playbooks trigger)
  • *Zoom or Calendly (where you actually have those intervention calls with at-risk accounts)

The Catch

  • !Standard pricing starts at 3 seats whether you need them or not - no solo founder pricing
  • !You'll still need someone to set up and maintain the health scoring rules or it becomes useless
  • !The 'half day setup' assumes your data is clean - if your HubSpot is a mess, this won't magically fix it

Bottom Line

Turns customer success from spreadsheet archaeology into actual proactive work.