NoBull SaaS

What does Close do?

Tool: Close

The Tech: Sales CRM

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Their Pitch

Customer Relationship Mastery

Our Take

It's a CRM that swallowed a phone system and email client. Everything stays in one app so your sales reps stop playing the 'which tab was that lead in?' game.

Deep Dive & Reality Check

Used For

  • +**Your reps waste 15 hours/week copying call notes between your dialer and CRM** → Everything auto-logs in one place, cut admin time to 2 hours
  • +**Follow-ups get forgotten and 30% of warm leads go cold** → Automated workflows text prospects on day 3, email on day 7 without you remembering
  • +**You're paying $300/month for RingCentral plus $200 for Pipedrive** → Built-in power dialer makes 80 calls/hour, SMS campaigns, all in your CRM
  • +Workflow automations trigger based on prospect behavior - automatically nurture leads who opened emails but didn't reply

Best For

  • >Your sales team is losing deals because nobody knows who promised what
  • >You're duct-taping separate tools for calls, emails, and pipeline tracking
  • >Hit 20+ leads per day and manual data entry is killing your soul

Not For

  • -Solo founders or tiny teams under 5 reps — you're paying $295/month minimum for seats you don't need
  • -Inbound-only sales teams — this is built for outbound calling and you'll pay for features you won't use
  • -Enterprise teams over 100 reps — the customization and API depth isn't there compared to Salesforce

Pairs With

  • *Gmail/Outlook (syncs your existing email so you're not starting from scratch)
  • *Zoom (for demos that need screen sharing since Close calling is voice-focused)
  • *Slack (where your team gets notifications about hot leads and complains about SMS overage charges)
  • *LinkedIn Sales Navigator (to research prospects before the Close power dialer calls them)
  • *Zapier (to connect the data to tools Close doesn't integrate with natively)
  • *Google Calendar (so prospects can actually book time with you after you've warmed them up)

The Catch

  • !SMS costs add up fast — teams burn through the 1,000/month limit in week one, then pay $0.01 per extra message
  • !Mobile app gets laggy on calls over 30 minutes, which sucks if you do field sales or long demos
  • !Workflow automations glitch when you're processing 500+ leads per month and need manual resets

Bottom Line

Finally, a CRM where making calls doesn't require opening three different apps and logging everything twice.