Used For

• +**Spending entire days scraping LinkedIn for contact info** → AI finds 200 verified leads in 30 minutes with phone numbers and recent job changes
• +**Your email sequences are just you remembering to follow up** → Automated drip campaigns that send LinkedIn messages, emails, and call reminders based on responses
• +**Cold calling random numbers and getting 20% connect rates** → AI filters out bad numbers and gives you conversation starters before each dial
• +Built-in dialer records calls and generates AI summaries - no more frantically taking notes while talking
• +Syncs with your CRM in real-time so deals don't fall through cracks when reps forget to update Salesforce

Best For

• >Your sales team is drowning in manual prospecting and burning 15+ hours a week building lead lists
• >You're paying $300/month for three different tools and your CFO is asking uncomfortable questions
• >Hit 20+ employees and your Google Sheets lead tracking is becoming a disaster

Not For

• -Solo freelancers or tiny teams — the $49/month minimum makes zero sense when you're sending 20 emails total
• -Enterprise teams that need perfect data — you'll spend hours cleaning up bounced emails and wrong phone numbers
• -Anyone wanting simple email marketing — this is built for aggressive outbound sales, not nurturing existing customers

Pairs With

• *Salesforce (for deal tracking since Apollo's CRM features are pretty basic)
• *HubSpot (syncs lead activity but HubSpot handles the actual marketing automation better)
• *Calendly (for booking meetings with prospects who actually respond to your sequences)
• *Slack (where your team celebrates the 30% reply rates and complains about bounced emails)
• *Gmail (Apollo sends through your email but you need good deliverability setup or you'll hit spam folders)
• *LinkedIn Sales Navigator (Apollo finds the contacts, Navigator gives you better context for personalization)

The Catch

• !Email deliverability tanks after you send 1000+ emails — users report domain blacklisting issues that kill your campaigns
• !That 275 million contact database is only 70-80% accurate, so expect half your phone calls to hit dead numbers
• !The 50 email credits on the free plan disappear in two days of testing, then you're stuck paying $49/month per user

Bottom Line

The scrappy all-in-one that saves you from buying ZoomInfo, Outreach, and a dialer separately — if you can live with 75% data accuracy.