Used For

• +**Manually exporting Shopify orders every day for 30 minutes** → Automated hourly imports, you get your mornings back
• +**Copy-pasting Facebook ad spend into budget spreadsheets** → Direct API pulls with scheduled refreshes
• +**Begging IT to pull transaction data from payment processors** → Self-service data imports in under 10 minutes
• +Schedules refreshes up to hourly - no babysitting required
• +Handles multi-page results automatically - grabs all your data, not just the first 50 records

Best For

• >You're copy-pasting sales data from Shopify into Sheets every morning like a caveman
• >Your marketing team needs Facebook ad metrics but developers cost $100/hour
• >Small business running on Google Sheets who just discovered other tools have data you want

Not For

• -Enterprises with compliance requirements — this runs through Google's cloud and they control the timing
• -Anyone needing real-time data — Google limits refreshes to once per hour, randomly timed
• -Developers wanting complex data transformation — it's basically a fancy import button, not an ETL pipeline

Pairs With

• *Google Sheets (obviously - this lives inside Sheets as an add-on)
• *Shopify (most common use case for pulling order data automatically)
• *Facebook Ads Manager (to get ad spend without logging into Facebook daily)
• *Coinbase (crypto traders pulling transaction history for taxes)
• *Zapier (for sending that imported data somewhere else besides Sheets)
• *Google Data Studio (to make charts from your newly imported API data)

The Catch

• !Google controls when your "hourly" refreshes actually run - could be 9:05am or 9:47am, you don't choose
• !Setting up pagination requires knowing the API's structure - beginners get stuck on "page" parameters
• !Your data lives in Google's ecosystem forever - no downloading and running this locally

Bottom Line

The training wheels for connecting tools to Google Sheets - gets you data in 5 minutes instead of hiring a developer.