NoBull SaaS

What does Aircall do?

Tool: Aircall

The Tech: Cloud Phone System

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Their Pitch

AI-powered customer conversations made easy.

Our Take

A cloud phone system that turns your sales and support calls into a unified dashboard with AI coaching and CRM integration. Finally, your team can stop playing phone tag and actually know who they're talking to.

Deep Dive & Reality Check

Used For

  • +**Callers repeating their entire problem to every agent** → CRM data pops up automatically so agents know the customer's history before saying hello
  • +**Missing 30% of inbound calls during busy periods** → Queue callbacks let customers hang up and get called back instead of waiting on hold
  • +**Sales reps manually dialing 200 numbers per day** → Power dialer automatically dials multiple numbers and only connects you to actual humans
  • +**Managers have no idea why deals are stalling** → Real-time call transcription and AI summaries show exactly what customers are asking for
  • +AI voice agents handle after-hours calls - customers get help at midnight without paying overtime

Best For

  • >Your sales team is losing deals because nobody knows who promised what to which customer
  • >Support agents keep asking callers to repeat their entire story because nothing's connected
  • >You're drowning in missed calls and your team is using personal phones like it's 2005

Not For

  • -Teams with fewer than 10 people making calls — you're paying for concurrent call capacity and coaching features you'll never use
  • -Companies wanting a simple desk phone replacement — this is built for sales and support workflows, not basic calling
  • -Anyone hoping to save money over traditional phone systems — the per-user pricing and AI add-ons add up fast

Pairs With

  • *HubSpot (where customer data lives so agents see contact history the moment calls connect)
  • *Salesforce (to automatically log every call and update deal stages without manual data entry)
  • *Slack (where your team gets pinged about hot leads and missed calls in real-time)
  • *Zapier (to trigger follow-up emails and tasks based on call outcomes)
  • *Google Workspace (for voicemail transcripts and call recordings stored in Drive)
  • *Calendly (to book follow-up meetings directly from call summaries)

The Catch

  • !Setup is genuinely quick, but custom call routing and IVR menus will have you tweaking settings for hours to get them right
  • !AI features like voice agents and coaching insights are paid add-ons, so your actual monthly cost will be higher than the base price
  • !Unlimited calling only applies to US and Canada — international teams will hit usage limits

Bottom Line

Turns chaotic phone operations into organized sales and support workflows, but you'll pay for features that shine at scale.