Their Pitch
The easiest marketing intelligence platform you’ll ever use
Our Take
It's a marketing report generator that pulls data from all your ad platforms and Google Analytics into one dashboard. Saves agencies hours of copy-pasting numbers into client reports.
Deep Dive & Reality Check
Used For
- +**Your team copies data from 6 different platforms every month for client reports** → One dashboard pulls everything automatically, generates PDF reports on schedule
- +**You're calculating ROAS manually across Facebook, Google, and LinkedIn ads** → Blends all ad spend and revenue into unified metrics without spreadsheet formulas
- +**Clients want white-label reports that don't scream 'Google Analytics screenshot'** → Professional-looking reports with your agency's branding and custom domains
- +AI chat answers client questions instantly - ask 'show ROAS trends by channel' instead of rebuilding widgets
- +Linked templates let you update logos across 50 client reports in one click instead of editing each individually
Best For
- >Your agency sends 20+ client reports monthly and you're drowning in spreadsheet hell
- >You're manually copying Facebook ad spend and Google Analytics traffic into PowerPoints at 2am
- >Your team spends more time making reports look pretty than actually analyzing what's working
Not For
- -Solo marketers or teams under 5 people — you're paying for multi-client features you don't need
- -Companies wanting deep custom analysis — this is about pretty reports, not data science
- -Anyone expecting perfect data consistency — integrations drop out and you'll be reconnecting stuff manually
Pairs With
- *Google Analytics (where most of your website traffic data lives before Whatagraph pulls it in)
- *Facebook Ads Manager (for ad spend data that clients always want to see next to website conversions)
- *Google Sheets (for custom data that Whatagraph can't pull directly, like offline sales or TikTok metrics)
- *HubSpot (to blend CRM lead data with advertising metrics for full-funnel reporting)
- *Slack (where Whatagraph sends automated alerts about campaign performance or report failures)
- *BigQuery (where your data gets exported if you're on the expensive plans)
The Catch
- !BigQuery exports are locked behind the $399/month tier, so your 'simple reporting tool' just got expensive
- !Data connections break randomly and you'll spend time reconnecting Facebook or Google Ads monthly
- !The drag-and-drop builder is less flexible than advertised — complex layouts require workarounds or look clunky
Bottom Line
Turns 3-hour client reporting marathons into 10-minute drag-and-drop sessions.