Used For

• +**Users abandon your app after 2 minutes because they don't know what to click first** → Step-by-step flows guide them to their first success moment
• +**Your advanced features get ignored while users stick to basic stuff** → Contextual tooltips and announcements nudge them toward powerful tools they're missing
• +**Support tickets pile up with the same "how do I" questions** → Self-serve resource center with AI assistant handles repetitive questions automatically
• +Segments different user types - free users get different guidance than paid customers
• +Checklists with progress tracking for complex multi-step processes like compliance updates

Best For

• >Your new users sign up and then stare at a blank dashboard like deer in headlights
• >You're tired of writing the same "how do I..." support tickets 50 times a week
• >Your product team wants to guide users to key features but your developers are swamped

Not For

• -Teams under 10 people — you're better off just hopping on a quick call to show users around
• -Companies with native mobile apps — this only works on web apps through JavaScript
• -Developer-heavy teams who'd rather build custom onboarding flows than pay for a subscription

Pairs With

• *HubSpot (to trigger email follow-ups based on which onboarding steps users completed or skipped)
• *Intercom (for the complex support questions that your self-serve guides can't handle)
• *Google Analytics (to see where users actually drop off vs where you think they do)
• *Stripe (to guide users through upgrade flows when they hit feature limits)
• *Slack (where your team gets alerts about user progress and celebrates activation wins)

The Catch

• !You can build the flows easily, but figuring out what actually confuses your users takes real customer research
• !Too many pop-ups will annoy people — you need to segment carefully or risk creating a worse experience
• !Setup is quick but you'll spend ongoing time maintaining flows as your product changes

Bottom Line

Builds those helpful pop-up tutorials without needing developers, but only works if you actually know what confuses your users.