Used For

• +**Your MongoDB analysis requires bothering engineers for 3 days** → Build user engagement reports and set Slack alerts in 10 minutes yourself
• +**Sales reps wing it on calls because getting customer data takes too long** → Pull live database info instantly while prospects wait on the line
• +**Manual data exports eat 5 hours weekly** → Automated streams to Google Sheets, daily emails, and S3 dumps run themselves
• +**Switching between 2-5 apps to track project KPIs** → Single dashboard shows who's overloaded (45 tasks) vs cruising (10 tasks)
• +Embeddable dashboards for customer apps - no coding required, just copy-paste a snippet

Best For

• >Your sales team needs customer data mid-call but can't write SQL to save their lives
• >Engineers getting 15+ Slack pings daily asking 'can you pull this report real quick?'
• >You have a database full of answers but only two people know how to ask questions

Not For

• -Teams under 5 people — you're paying for collaboration features when Google Sheets probably works fine
• -Developer-heavy teams with 5+ engineers — you want raw SQL tools like dbt, not drag-and-drop training wheels
• -Companies needing complex permissions — no table-level access controls, so everyone sees everything

Pairs With

• *MongoDB (or whatever database you're actually querying - connects in 5 minutes with no data copying)
• *Slack (where your automated alerts land and team celebrates not bothering engineers anymore)
• *Google Sheets (for live data streams so spreadsheet lovers get real-time updates)
• *Zapier (triggers workflows when query results hit certain thresholds)
• *Amazon S3 (for automated daily exports and data backups)
• *dbt (handles complex data transformations that Trevor's drag-and-drop can't touch)

The Catch

• !Dashboard design feels like 2019 — limited visual elements, no alignment tools, looks functional but not pretty
• !You'll outgrow it fast if you need enterprise-grade permissions or complex data transformations
• !Pricing model is vague ('scales with usage') - no clear tier breakdown means budgeting is a guessing game

Bottom Line

Turns anyone into a database detective without learning SQL - your engineers will actually thank you.