Used For

• +**Your team spends 2 hours every Monday pulling the same revenue reports** → Type 'sales by region last month' and get charts in 10 seconds
• +**Executives ask 'why did sales drop?' and you spend a week investigating** → SpotIQ automatically finds the anomaly and suggests three possible causes
• +**Your CRM shows leads but not the business context** → Embed live charts showing 'deals at risk' right in Salesforce
• +Conversational AI agent answers complex questions like 'which customers haven't ordered in 90 days and why'
• +Connects directly to cloud warehouses - no data copying or ETL headaches

Best For

• >Mid-size companies drowning in spreadsheets but too small for a dedicated analytics team
• >Sales and marketing teams tired of waiting 3 days for basic revenue reports
• >Companies with clean data warehouses who want self-service insights without training everyone on Tableau

Not For

• -Small teams under 100 people — you're paying enterprise prices for features your Google Sheets can handle
• -Companies without data warehouses — this needs Snowflake or similar, not just CSV files
• -Teams wanting simple dashboards — this is overkill if you just need basic charts and KPIs

Pairs With

• *Snowflake (where your clean data lives that ThoughtSpot searches through)
• *Salesforce (embed live revenue charts so reps stop asking 'how are we doing this quarter')
• *dbt (transforms messy data into ThoughtSpot-ready tables with proper relationships)
• *Slack (where SpotIQ sends automated alerts about sales anomalies at 9am)
• *Looker (for complex custom dashboards that ThoughtSpot's search can't handle)
• *Google Sheets (for quick exports when executives want to 'take this offline')

The Catch

• !No public pricing means 'contact sales' and custom quotes that start high for enterprise features
• !Requires your data to be warehouse-ready and properly structured — garbage in, garbage out
• !The AI is impressive but you'll spend time training it on your business terminology and edge cases

Bottom Line

Turns your data warehouse into a search engine that speaks human - no SQL required.